It has been announced that Viktor & Rolf will be participating in the Haute Couture Collection, which will be held from July 1st to July 4th.
Viktor & Rolf participated in the Paris Haute Couture Collection for five seasons, from Spring/Summer 1998 to Spring/Summer 2000, and this will be their first return in 13 years.
The brand was founded in 1993 by the designer duo Viktor Horsting and Rolf Snoeren, who graduated from the Arnhem Academy of Fine Arts in the Netherlands. From the Autumn/Winter 2000 season, they have been participating in the Paris Ready-to-Wear Collection. A men's line was launched in 2003, and a fragrance line was launched in 2005.

Since 2008, the company has had a manufacturing and sales licensing agreement with Staff International, a subsidiary of Only the Brave (OTB), owned by Renzo Rosso, founder and president of DIESEL.

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