UNLOCK TOKYO LLC will be selling the "MUZOSA & Nylon Ultra Light Bag," a product created with the mission of updating hands-free style, at a special corner on the second floor of Isetan Shinjuku from August 5th to 18th. It will be available in two colors: Silky Black and Champagne Gold.
A compact wallet and key case with an eco-bag built in! What is the "MUZOSA" eco-bag that you'll never forget?
"MUZOSA" (pronounced "muzosa" or "casual"), which combines keys, cards, a wallet, and an eco-bag into one, and the ultra-small, ultra-light, durable, and water-repellent "Nylon Ultra Light Bag" were both awarded the "Omotenashi Selection 2020" for the first time, earning high praise from a global perspective. Even if you go out empty-handed with only your smartphone and MUZOSA in your pocket, as long as you have your house keys, you'll never forget your eco-bag. Even after plastic bags become chargeable, you can continue to unconsciously achieve "zero plastic bags."
Although it's an eco-bag, it's made from the same ultra-fine 20-denier yarn as stockings, which is also used in parachutes and tents.
The Nylon Ultralight Bag uses an innovative, ultra-thin fabric woven with the same ultra-fine 20 denier thread as stockings, allowing for ultra-compact storage. As it is also used in parachutes, tents, and various outdoor products, it is durable and water-repellent. With a capacity of approximately 12 liters, it can hold 13 500ml PET bottles. This is plenty of space for shopping or emergencies. When folded, it is incredibly thin and light.
After plastic bags began to be charged for, approximately 90% of people have experienced forgetting their eco-bag!
Plastic bags have become chargeable since July 1st. Even for people who purchase eco-bags and use them every day, many have likely experienced the problem of forgetting their eco-bag at convenience stores and other places. We conducted a survey on the official MUZOSA Twitter account asking, "Have you ever forgotten your eco-bag when you needed it while shopping and ended up not having it with you?" The results showed that 88.6% had forgotten their eco bag and 11.4% had never forgotten their eco bag, meaning that approximately 90% of people have forgotten their eco bag.
The problem of "forgetting your eco bag" for approximately 90% of people can be solved unconsciously with the MUZOSA & Nylon Ultra Light Bag.
(※Survey will be conducted on the official Twitter for one week from July 4th. https://twitter.com/muzosa_style/status/1279237189440647168 )
Exhibition and sales have begun at the special corner on the 2nd floor of Isetan Shinjuku Main Building!
This is a physical store where you can hold the actual MUZOSA & Nylon Ultra Light Bag in your hands and check out the size and feel of the bag. From this place, from the moment you pick it up, your journey to going hands-free and eco-friendly begins, "a place of beginnings and a crossroads that leads to the future." Your journey to going hands-free and eco-friendly begins in the special MUZOSA corner.
＜Store Information＞
Isetan Shinjuku Main Building, 2F
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
TEL: 03-3352-1111
Access: https://www.isetan.mistore.jp/shinjuku/access.html
Period: Wednesday, August 5th to Tuesday, August 18th (scheduled)
Comments from foreign judges residing in Japan for the 2020 Hospitality Selection
▶︎A very clever and extremely practical product. I've personally forgotten to pack my eco-bag countless times when switching bags, so the fact that you'll never forget your eco-bag is great. (Sweden/F)
▶︎This is a truly fantastic product. You can keep all your daily necessities in one place and never forget your eco-bag, making it an easy way to contribute to the planet. (France/M)
▶︎Packaging all your essentials in one bag is a well-thought-out idea. Carrying an eco-bag with you is on trend and I think this is an interesting product. (Philippines/M)
▶︎I think this would be well-received overseas as well. Many people are focusing on eco-friendly lifestyles, and compact, convenient items make it easier to continue doing so. (Sweden/F)
▶︎It's convenient and practical, and it helps save the planet, so it's a fantastic idea. (France/M)
▶︎In an increasingly environmentally conscious world, this is a product that everyone needs. (Australia/F)
Ranked #1 on Rakuten's weekly rankings! (Data collected from June 29th to July 5th) Customer comments
▶︎I gave this as a gift to my husband who mostly pays using cashless methods. He was surprised at how compact it was, and it could even fit an eco-bag inside.
▶︎The 5-piece set of cards, bills, coins, keys and eco-bag is quite attractive!! The fact that it's not made of hard leather makes it easy to slip into your pocket!
I'm very satisfied!
▶︎Before I had MUZOSA, my wife would carry eco-bags. Whether for personal or business use, she can carry her eco-bag smartly and without having to remember it. This is a wonderful product that has transformed not only my style but also my attitude.
▶︎I like small bags, and my tri-fold wallet is quite small, barely able to fit any cards. When I found this, I bought it immediately. It's perfect for storing my PASMO card, spare cards, bills, medicine, and Band-Aids. It's smaller than a tri-fold wallet, so the inside of my bag is neat and tidy.
▶︎My daughter and I use it and find it very useful, so I bought it as a Father's Day gift. The material is good and seems very durable, so I think it will last a long time.
(※Excerpts from MUZOSA Rakuten Ichiba/BASE reviews.)
Product Details
The business card-sized "MUZOSA" won't get in the way in your pocket.
Keys, cards, wallet, and eco bag all in one!
Ultra-small, ultra-lightweight, durable, and water-repellent! We have developed our own revolutionary, ultra-small "Nylon Ultralight Bag"!
An eco bag you'll never forget when you go out, unless you forget your house keys! Hands-free eco-friendly ”Casual eco-style!
MUZOSA with NYLON ULTRALIGHT BAG Suggested retail price: 7,980 yen (excluding tax)
▶︎Online pre-order: https://muzosa.jp/
■MUZOSA
Dimensions: Approx. W.105 x H.75 x D.15mm / Product weight: Approx. 55g / Material: Outer: 1680D polyester/PU coated, inner: polyester shantung / Country of origin: China / Accessories : 3 key holders (detachable with snap buttons), coin purse (zippered), open pocket (for storing eco bag), metal zipper closure (1 metal pull tab), 1 D-ring, 1 sewn-in logo label / Capacity: 3 keys, 3 cards, appropriate amount of coins, appropriate amount of bills, 1 NYLON ULTORALIGHT BAG, + Value
■NYLON ULTORALIGHT BAG
External dimensions: Approx. W.310 x H.375 (535 including handles) x D.120mm / Product weight: Approx. 20g / Material: Nylon ripstop (20D) / Country of origin: China / Logo: Silk-printed on one side / Capacity: Approx. 12 liters
*Delivered in an original box. Please note that gift wrapping is not available.
*The brown color of the "MUZOSA" is only available online.
https://youtu.be/cRP6gkHP_Aw
ACTION Guidelines! We support the "Achieving Zero Plastic Bags" initiative!
The average person in Japan uses approximately 150 plastic bags per year*, and depending on their lifestyle, some people use over 350.** Eco-bags are designed to eliminate single-use plastics, including plastic bags. However, buying an eco-bag is pointless if you forget to bring it with you.*** However, MUZOSA is an "Always ecostyle with you!" style. Because you always carry your eco bag, you'll never forget it. By standardizing this "casual ecostyle" of always having an eco bag, we support efforts to achieve "zero plastic bags."
*From Shinichi Sakai, "3R-Plus Principles and Plastic Materials from a Lifecycle Perspective," 2019. According to the Ministry of Economy, Trade and Industry's "Fiscal Year 2016 Periodic Reporting System Summary," 87,783 tons of plastic bags are produced annually. Dividing this by the weight of an average plastic bag (4.19g) and the population (127,095,000 people) yields approximately 164 bags.
**From Suzuki Yusuke et al., "Study on Energy Consumption and Reduction Effects Associated with Plastic Bag Use," 2007.
***From Mayumi Kazuya et al., "LCA of Plastic Bags and Reusable Bags to Support Environmentally Conscious Behavior," 2009. Because eco-bags are heavier than plastic bags, using them less frequently can actually increase environmental impact.
Click here for company press release details
A compact wallet and key case with an eco-bag built in! What is the "MUZOSA" eco-bag that you'll never forget?
"MUZOSA" (pronounced "muzosa" or "casual"), which combines keys, cards, a wallet, and an eco-bag into one, and the ultra-small, ultra-light, durable, and water-repellent "Nylon Ultra Light Bag" were both awarded the "Omotenashi Selection 2020" for the first time, earning high praise from a global perspective. Even if you go out empty-handed with only your smartphone and MUZOSA in your pocket, as long as you have your house keys, you'll never forget your eco-bag. Even after plastic bags become chargeable, you can continue to unconsciously achieve "zero plastic bags."
Although it's an eco-bag, it's made from the same ultra-fine 20-denier yarn as stockings, which is also used in parachutes and tents.
The Nylon Ultralight Bag uses an innovative, ultra-thin fabric woven with the same ultra-fine 20 denier thread as stockings, allowing for ultra-compact storage. As it is also used in parachutes, tents, and various outdoor products, it is durable and water-repellent. With a capacity of approximately 12 liters, it can hold 13 500ml PET bottles. This is plenty of space for shopping or emergencies. When folded, it is incredibly thin and light.
After plastic bags began to be charged for, approximately 90% of people have experienced forgetting their eco-bag!
Plastic bags have become chargeable since July 1st. Even for people who purchase eco-bags and use them every day, many have likely experienced the problem of forgetting their eco-bag at convenience stores and other places. We conducted a survey on the official MUZOSA Twitter account asking, "Have you ever forgotten your eco-bag when you needed it while shopping and ended up not having it with you?" The results showed that 88.6% had forgotten their eco bag and 11.4% had never forgotten their eco bag, meaning that approximately 90% of people have forgotten their eco bag.
The problem of "forgetting your eco bag" for approximately 90% of people can be solved unconsciously with the MUZOSA & Nylon Ultra Light Bag.
(※Survey will be conducted on the official Twitter for one week from July 4th. https://twitter.com/muzosa_style/status/1279237189440647168 )
Exhibition and sales have begun at the special corner on the 2nd floor of Isetan Shinjuku Main Building!
This is a physical store where you can hold the actual MUZOSA & Nylon Ultra Light Bag in your hands and check out the size and feel of the bag. From this place, from the moment you pick it up, your journey to going hands-free and eco-friendly begins, "a place of beginnings and a crossroads that leads to the future." Your journey to going hands-free and eco-friendly begins in the special MUZOSA corner.
＜Store Information＞
Isetan Shinjuku Main Building, 2F
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
TEL: 03-3352-1111
Access: https://www.isetan.mistore.jp/shinjuku/access.html
Period: Wednesday, August 5th to Tuesday, August 18th (scheduled)
Comments from foreign judges residing in Japan for the 2020 Hospitality Selection
▶︎A very clever and extremely practical product. I've personally forgotten to pack my eco-bag countless times when switching bags, so the fact that you'll never forget your eco-bag is great. (Sweden/F)
▶︎This is a truly fantastic product. You can keep all your daily necessities in one place and never forget your eco-bag, making it an easy way to contribute to the planet. (France/M)
▶︎Packaging all your essentials in one bag is a well-thought-out idea. Carrying an eco-bag with you is on trend and I think this is an interesting product. (Philippines/M)
▶︎I think this would be well-received overseas as well. Many people are focusing on eco-friendly lifestyles, and compact, convenient items make it easier to continue doing so. (Sweden/F)
▶︎It's convenient and practical, and it helps save the planet, so it's a fantastic idea. (France/M)
▶︎In an increasingly environmentally conscious world, this is a product that everyone needs. (Australia/F)
Ranked #1 on Rakuten's weekly rankings! (Data collected from June 29th to July 5th) Customer comments
▶︎I gave this as a gift to my husband who mostly pays using cashless methods. He was surprised at how compact it was, and it could even fit an eco-bag inside.
▶︎The 5-piece set of cards, bills, coins, keys and eco-bag is quite attractive!! The fact that it's not made of hard leather makes it easy to slip into your pocket!
I'm very satisfied!
▶︎Before I had MUZOSA, my wife would carry eco-bags. Whether for personal or business use, she can carry her eco-bag smartly and without having to remember it. This is a wonderful product that has transformed not only my style but also my attitude.
▶︎I like small bags, and my tri-fold wallet is quite small, barely able to fit any cards. When I found this, I bought it immediately. It's perfect for storing my PASMO card, spare cards, bills, medicine, and Band-Aids. It's smaller than a tri-fold wallet, so the inside of my bag is neat and tidy.
▶︎My daughter and I use it and find it very useful, so I bought it as a Father's Day gift. The material is good and seems very durable, so I think it will last a long time.
(※Excerpts from MUZOSA Rakuten Ichiba/BASE reviews.)
Product Details
The business card-sized "MUZOSA" won't get in the way in your pocket.
Keys, cards, wallet, and eco bag all in one!
Ultra-small, ultra-lightweight, durable, and water-repellent! We have developed our own revolutionary, ultra-small "Nylon Ultralight Bag"!
An eco bag you'll never forget when you go out, unless you forget your house keys! Hands-free eco-friendly ”Casual eco-style!
MUZOSA with NYLON ULTRALIGHT BAG Suggested retail price: 7,980 yen (excluding tax)
▶︎Online pre-order: https://muzosa.jp/
■MUZOSA
Dimensions: Approx. W.105 x H.75 x D.15mm / Product weight: Approx. 55g / Material: Outer: 1680D polyester/PU coated, inner: polyester shantung / Country of origin: China / Accessories : 3 key holders (detachable with snap buttons), coin purse (zippered), open pocket (for storing eco bag), metal zipper closure (1 metal pull tab), 1 D-ring, 1 sewn-in logo label / Capacity: 3 keys, 3 cards, appropriate amount of coins, appropriate amount of bills, 1 NYLON ULTORALIGHT BAG, + Value
■NYLON ULTORALIGHT BAG
External dimensions: Approx. W.310 x H.375 (535 including handles) x D.120mm / Product weight: Approx. 20g / Material: Nylon ripstop (20D) / Country of origin: China / Logo: Silk-printed on one side / Capacity: Approx. 12 liters
*Delivered in an original box. Please note that gift wrapping is not available.
*The brown color of the "MUZOSA" is only available online.
https://youtu.be/cRP6gkHP_Aw
ACTION Guidelines! We support the "Achieving Zero Plastic Bags" initiative!
The average person in Japan uses approximately 150 plastic bags per year*, and depending on their lifestyle, some people use over 350.** Eco-bags are designed to eliminate single-use plastics, including plastic bags. However, buying an eco-bag is pointless if you forget to bring it with you.*** However, MUZOSA is an "Always ecostyle with you!" style. Because you always carry your eco bag, you'll never forget it. By standardizing this "casual ecostyle" of always having an eco bag, we support efforts to achieve "zero plastic bags."
*From Shinichi Sakai, "3R-Plus Principles and Plastic Materials from a Lifecycle Perspective," 2019. According to the Ministry of Economy, Trade and Industry's "Fiscal Year 2016 Periodic Reporting System Summary," 87,783 tons of plastic bags are produced annually. Dividing this by the weight of an average plastic bag (4.19g) and the population (127,095,000 people) yields approximately 164 bags.
**From Suzuki Yusuke et al., "Study on Energy Consumption and Reduction Effects Associated with Plastic Bag Use," 2007.
***From Mayumi Kazuya et al., "LCA of Plastic Bags and Reusable Bags to Support Environmentally Conscious Behavior," 2009. Because eco-bags are heavier than plastic bags, using them less frequently can actually increase environmental impact.
Click here for company press release details
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