JILL STUART will celebrate its 15th anniversary in August 2020. To express its gratitude over the past 15 years, the brand will be launching two collections under the title "Ultimate Girls Dream." The first of these, the "Millions of Blossoms" collection, will be released on August 28th, with pre-orders opening on August 14th. (Pre-orders will open on the official online shop from 10:00 AM on August 11th.)


This first collection of "Ultimate Girls Dream," which expresses gratitude over the past 15 years, features JILL STUART's iconic lipstick, "Lip Blossom," newly redesigned as "Rouge Lip Blossom" with a completely revamped design, color variations, and formula. In addition to the Rouge Lip Blossom, we will also be releasing limited-edition eyeshadow palettes, blushes, and nail polishes in designs and colors exclusive to the 15th anniversary.
The Rouge Lip Blossom design is inspired by a single, dignified bouquet, and while maintaining a vintage modern aesthetic, the body is adorned with Swarovski crystals and floral engravings. The color variations pursue the current trend of "cute for girls," and are available in a total of 32 shades, including natural and highly pigmented colors, as well as limited-edition colors. The formula incorporates botanical wax* for improved adhesion, providing moisturizing benefits and long-lasting color retention, as well as a meltingly smooth application, clear color payoff, and a rich, nectar-like luster.
In conjunction with the launch of these new products, we will be launching the "#FlowerLanguageLipCampaign" online starting August 7th, where you can try out the lip colors and send a message card with the flower language to a loved one.
*Botanical wax is candelilla wax hydrocarbon.

【New Product Overview】



JILL STUART ROUGE LIP BLOSSOM
With a nectar-like melting texture and lasting color, the new Lip Blossom blooms with color and shine in just one application.

Colors: 32 colors in total (2 limited edition colors)
Price: 2,800 yen each (excluding tax)



The popular secret mirror remains the same, but when you open it, sparkling crystals are embedded inside, and the design is full of excitement as sparkling lipstick appears within the transparent crystal.
19 colors


11 colors

2 colors *Limited edition colors

【Limited Edition Overview】
JILL STUART Eternal Couture Eyes Velvet 15th
Four velvet-type eye colors that provide flawless color payoff and a refined luster and depth to the eyes.
Price: 5,000 yen (excluding tax)



JILL STUART Eternal Couture Eyes Shimmer 15th
Four shimmer-type eye colors that provide flawless color payoff and a refined translucence and luxurious sparkle to the eyes.
Price: 5,000 yen (excluding tax)




JILL STUART Bloom Mix Blush Compact 15th
A five-color palette of cheek color that combines bright colors with strong pigmentation, nuanced colors that blend into the skin, and highlight colors that add light.
Colors: 2 colors available
Price: 4,200 yen (excl. tax)




JILL STUART Nail Lacquer 15th
A richly hued nail color that captures the brilliance and beauty of flowers in full bloom.
Colors: 5 colors available
Volume: 7mL Price: 1,500 yen (excluding tax)



【Millions of Blossoms Store-Limited Campaign】


Period: Friday, August 28th to Thursday, October 29th, 2020
In store: https://www.jillstuart-beauty.com/ja-jp/shop/
Summary: During the period, customers who spend 4,000 yen or more (excluding tax), including Rouge Lip Blossom, will receive a free Rouge Lip Blossom Lip Palette, which allows you to try 10 lip colors. In addition, customers who purchase Rouge Lip Blossom during the period and request gift wrapping will have their purchase wrapped in an original gift box.

【#FlowerLanguageLipCampaign】
1. Color trial experience (AR filter)


Period: Friday, August 7, 2020 onwards
Website: https://www.instagram.com/ar/664866727703993/
Summary: From the official JILLSTUART Instagram homepage, you can use AR filters to experience all 32 colors of Rouge Lip Blossom on your lips.

2. "Send a message to someone special" Instagram posting campaign
On the campaign site, you can create an original message card by imagining a special person, choosing the flower language of that person, and entering the text. What's more, if you follow the official JILLSTUART Instagram and post the created image with the hashtag "#FlowerLanguageLipCampaign," 50 people will be entered into a lottery to win two bottles of Rouge Lip Blossom, one for themselves and one to give to a special someone.

Period: Friday, August 28, 2020 - Wednesday, September 30, 2020
Website: https://www.jillstuart-beauty.com/ja-jp/campaign/2020/0828_lipcampaign/
<Campaign Flow>

https://youtu.be/wl-h22D19tw


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