Isetan Shinjuku Men's Store is hosting a pop-up shop called "KICK THE CITY Vol.2" on its first floor until May 10th, showcasing sneakers as a key styling item. Limited-edition adidas Originals sneakers will also be available for pre-sale at the venue. The concept of this second shop is "Trip for myself." The encounters and time spent on a trip are seen as a reflection of "oneself." Sneakers are separate from sports and are considered a key styling item, evoking a Hawaiian resort lifestyle. New shoes are offered for morning, afternoon, and evening. The morning scene is "Sunrise Time/Wake up!". The day begins with sunrise. To awaken the body, a leisurely walk alone along the bustling beach is imagined. This corner features sweatshirts and canvas sneakers suitable for walking. The daytime scene is "Sunshine Time/Make up!" The collection is centered around shoes with vibrant colors and designs, as well as running sneakers, designed for a time when intellectual curiosity is fulfilled, such as by basking in the dazzling sunlight and engaging in activities to improve oneself.

The evening scene is "Sunset Time/Make up!", suggesting time to recharge and recharge for the next day, with fashionable and elegant black and navy colors and lustrous sneakers suggested.

The highlight of this collection is the first joint development project between Isetan Men's and adidas Originals, "adidas Originals for ISETAN MEN'S," which will see the pre-sale of the classic running shoe "ZX 700 KTC" (14,000 yen).

The shoe features a black upper with a mix of nubuck leather and reflective material, and waxed laces for an even more elegant look. The shoes feature a wavy textured outsole that provides excellent grip even on rough terrain, plastic parts in the heel, and an EVA-equipped midsole for added cushioning. Other items on sale from Adidas Originals include the "ZX FLUX" (12,000 yen) and "ZX FLUX SLIP ON" (11,000 yen). Italian brand Superga will be releasing the "2750" sneaker (8,800 yen), which will be sold exclusively at the shop and features American and Italian flag patterns printed on the upper, as well as the "N.9000 NYL" sneaker (12,500 yen) from Diadora.

Other brands available include "asics tiger," "CONVERSE," "DIADORA," "JASON MARKK," "NEW BALANCE," "NIKE," "PATRICK," "PUMA," "Reebok," "RFW," and "Springcourt."