adidas Originals, the street sportswear brand of adidas Japan Co., Ltd., will release the sustainable footwear collection "Clean Classics" for the Fall/Winter 2020 season, with the campaign starting on August 4th.
https://adidas.jp/clean_classics
#adidasOriginals
This collection features classic models that have been loved around the world, such as the "SUPERSTAR," "STAN SMITH," and "CONTINENTAL 80," now available as sustainable products made from recycled materials. This demonstrates adidas' commitment to continuous innovation for the earth and the future.
Over the past few years, adidas Originals has been working hard to explore the possibilities of sustainability. While this one shoe may not be able to save the planet, it is challenging itself to find more sustainable solutions within its production process. This vegan-certified model features a newly redesigned pattern to reduce material consumption and waste. The outsole is made from Better Rubber, a blend of 90% natural rubber extracted from rubber trees and 10% recycled rubber. Additionally, over 70% of the upper is made from recycled materials, resulting in a sneaker that is kind to the earth and has a low environmental impact.
This sneaker, a staple street classic that has been loved for many years, is evolving into a model that expresses your unique style while also creating a cleaner planet and a cleaner cultural future.
■ “Clean Classics” collection
“Clean Classics” is adidas This sustainable collection expresses the timeless classic style of the Originals while creating a waste-free future. It features 10 models, including "SUPERSTAR," "STAN SMITH," "CONTINENTAL 80," "SUPERCOURT," "TOP TEN," and "SC PREMIERE."
Based on the concepts of REDUCE, REUSE, and REMAKE, 70% of the upper is made from recycled materials to reduce material waste and waste. The upper, sockliner cover, and stitching are made from recycled polyester. This reduces existing plastic waste without generating new plastic waste, thereby easing the burden on the environment.
The outsole is made from Better Rubber, which is made from 90% natural rubber and 10% recycled rubber. Natural rubber is a renewable resource extracted from rubber trees, and using recycled rubber avoids the production of new synthetic rubber, saving resources and energy. The CONTINENTAL 80 utilizes natural resources, with an EVA midsole containing 10-25% algae obtained during lake cleaning. It also features a natural cork insole, paper laces made from recycled FSC-certified paper, and cut lines created by a new pattern developed to maximize material efficiency, giving the shoe a unique look.
■Adidas' sustainability efforts
Adidas' sustainability efforts:
https://shop.adidas.jp/sustainability/
■List of major stores carrying the product (product numbers vary by store)
Adidas app:
https://shop.adidas.jp/mobileapps/
Adidas online shop:
https://adidas.jp/clean_classics
Adidas Originals flagship store Harajuku
Adidas Originals flagship store Shinjuku
Other stores that carry Adidas Originals
■About the adidas Originals brand
A street sportswear brand launched in 2001. The Trefoil logo (three-leaf logo), which was the company logo of adidas from 1972 to 1996, is the brand's symbol. While carrying on adidas' history, the brand has evolved into a modern, sophisticated style, offering a wide range of items, from new models that reflect current trends to collaboration products.
(C)2020 adidas Japan K.K. adidas and the Trefoil logo are registered trademarks of adidas.
Click here for company press release details
https://adidas.jp/clean_classics
#adidasOriginals
This collection features classic models that have been loved around the world, such as the "SUPERSTAR," "STAN SMITH," and "CONTINENTAL 80," now available as sustainable products made from recycled materials. This demonstrates adidas' commitment to continuous innovation for the earth and the future.
Over the past few years, adidas Originals has been working hard to explore the possibilities of sustainability. While this one shoe may not be able to save the planet, it is challenging itself to find more sustainable solutions within its production process. This vegan-certified model features a newly redesigned pattern to reduce material consumption and waste. The outsole is made from Better Rubber, a blend of 90% natural rubber extracted from rubber trees and 10% recycled rubber. Additionally, over 70% of the upper is made from recycled materials, resulting in a sneaker that is kind to the earth and has a low environmental impact.
This sneaker, a staple street classic that has been loved for many years, is evolving into a model that expresses your unique style while also creating a cleaner planet and a cleaner cultural future.
■ “Clean Classics” collection
“Clean Classics” is adidas This sustainable collection expresses the timeless classic style of the Originals while creating a waste-free future. It features 10 models, including "SUPERSTAR," "STAN SMITH," "CONTINENTAL 80," "SUPERCOURT," "TOP TEN," and "SC PREMIERE."
Based on the concepts of REDUCE, REUSE, and REMAKE, 70% of the upper is made from recycled materials to reduce material waste and waste. The upper, sockliner cover, and stitching are made from recycled polyester. This reduces existing plastic waste without generating new plastic waste, thereby easing the burden on the environment.
The outsole is made from Better Rubber, which is made from 90% natural rubber and 10% recycled rubber. Natural rubber is a renewable resource extracted from rubber trees, and using recycled rubber avoids the production of new synthetic rubber, saving resources and energy. The CONTINENTAL 80 utilizes natural resources, with an EVA midsole containing 10-25% algae obtained during lake cleaning. It also features a natural cork insole, paper laces made from recycled FSC-certified paper, and cut lines created by a new pattern developed to maximize material efficiency, giving the shoe a unique look.
■Adidas' sustainability efforts
Adidas' sustainability efforts:
https://shop.adidas.jp/sustainability/
■List of major stores carrying the product (product numbers vary by store)
Adidas app:
https://shop.adidas.jp/mobileapps/
Adidas online shop:
https://adidas.jp/clean_classics
Adidas Originals flagship store Harajuku
Adidas Originals flagship store Shinjuku
Other stores that carry Adidas Originals
■About the adidas Originals brand
A street sportswear brand launched in 2001. The Trefoil logo (three-leaf logo), which was the company logo of adidas from 1972 to 1996, is the brand's symbol. While carrying on adidas' history, the brand has evolved into a modern, sophisticated style, offering a wide range of items, from new models that reflect current trends to collaboration products.
(C)2020 adidas Japan K.K. adidas and the Trefoil logo are registered trademarks of adidas.
Click here for company press release details
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