On April 24th, Stella McCartney relocated its Aoyama store, which opened in 2008, to Miyuki Street. The new store is a cube-shaped white building with a mesh facade made of cantilevered aluminum beams. Materials are simple and natural, accented with sculptural details. The concrete interior features flowing wall panels, rough-textured countertops, and smooth floor panels, each creating a serene space through the unique textures of each material. The store spans three floors: two above ground and one below ground. On the first floor, accessories such as Falabella are displayed on display stands and concrete shelves. The second floor features women's ready-to-wear, featuring a playful blend of steel rails, masculine, and feminine elements. Google eye pendants are also placed in the fitting rooms, creating a playful atmosphere. Meanwhile, the fun, modern basement floor houses the kids' collection. Rubber balls in pop colors add an accent to the sculptural display rail.

The store will also carry the full collection, from lingerie, eyewear, fragrances, to kids' items. At the time of opening, the new Falabella bag will be available for pre-sale, and the Ellis shoes featuring star patchwork will be released in limited quantities.