Havaianas, the Brazilian flip-flop and sandal brand, introduces the new Tradi Zori, a reimagining of their signature silhouette.
Inspired by the Japanese straw sandals, the "Tradicional" was born in 1962 as a global bestseller, crafted with a durable, long-lasting rubber sole to suit Brazil's tropical climate and beach lifestyle.
Sixty years later, Havaianas has returned to its roots with an innovative unisex silhouette. Combining the diverse cultures of Havaianas' best-selling "Tradicional" and Japanese zori, the design transcends the beach and fits into fashion-forward urban styles. The unique square sole, made of three layers of EVA resin and rubber, and the fabric strap provide all-day comfort and stability.
"Tradi Zori is the future of Havaianas. We are challenging the notion that flip-flops are only for the beach. While respecting our history, we hope this new design will embody a new culture, updating the classic Havaianas style."
Fernanda Romano, Global Marketing Direction at Havaianas
"The creative process for this product began when I traveled to Japan and saw people walking around the streets of Tokyo in kimonos and zori sandals. The idea was to reinvent the Japanese zori, the origins of Havaianas and deeply intertwined with Japanese culture, and bring it to cities around the world. Tradi Zori represents a new vision for the category."
Leonardo Boin Fujisaka - Shapes & Footwear Design Manager at Havaianas
Tradi Zori will be available in seven colors inspired by popular colors from the Havaianas collection. It will be available from August 8th at the four stores listed below for a retail price of 8,800 yen (excluding tax).
*Pre-sale will begin on the EC site from July 30th.
atmos Official Online Store (www.atmos-tokyo.com/lp/havaianas-tradi-zori-pack)
atmos SHINJUKU
atmos CHIBA
atmos NAGOYA TGM
atmos KYOTO
About Havaianas
Since 1962, Havaianas has captured the Brazilian spirit with its iconic rubber soles and bright, summery designs, establishing the flip-flop as a fashion accessory. Havaianas flip-flops are still designed in Brazil, the brand's birthplace. As a leading brand, the brand currently distributes to over 100 countries, selling over 250 million pairs annually. Since its launch, Havaianas has sold over 5 billion pairs worldwide, enough to circle the earth 65 times. Havaianas has become synonymous with summer spirit and style, and continues to set trends. As a global flip-flop brand, Havaianas delivers high-quality products to people of all ages, genders, and walks of life. The company is headquartered in São Paulo, Brazil, with offices in Hong Kong, Shanghai, Los Angeles, and Madrid.
https://www.havaianas.co.jp/
About Alpargatas
Alpargatas is a leader in Latin America's footwear industry, owning well-known brands such as Havaianas, Dupéry, and Osklen, as well as the Brazilian distribution rights for Mizuno. By incorporating the latest technology and design, Alpargatas delivers innovative products and builds strong, lasting relationships with consumers. Alpargatas has manufacturing facilities in Brazil and Argentina, operates 817 stores worldwide, exports products to 116 countries, and generated total revenue of 1 billion reais in 2018.
Click here for company press release details
Inspired by the Japanese straw sandals, the "Tradicional" was born in 1962 as a global bestseller, crafted with a durable, long-lasting rubber sole to suit Brazil's tropical climate and beach lifestyle.
Sixty years later, Havaianas has returned to its roots with an innovative unisex silhouette. Combining the diverse cultures of Havaianas' best-selling "Tradicional" and Japanese zori, the design transcends the beach and fits into fashion-forward urban styles. The unique square sole, made of three layers of EVA resin and rubber, and the fabric strap provide all-day comfort and stability.
"Tradi Zori is the future of Havaianas. We are challenging the notion that flip-flops are only for the beach. While respecting our history, we hope this new design will embody a new culture, updating the classic Havaianas style."
Fernanda Romano, Global Marketing Direction at Havaianas
"The creative process for this product began when I traveled to Japan and saw people walking around the streets of Tokyo in kimonos and zori sandals. The idea was to reinvent the Japanese zori, the origins of Havaianas and deeply intertwined with Japanese culture, and bring it to cities around the world. Tradi Zori represents a new vision for the category."
Leonardo Boin Fujisaka - Shapes & Footwear Design Manager at Havaianas
Tradi Zori will be available in seven colors inspired by popular colors from the Havaianas collection. It will be available from August 8th at the four stores listed below for a retail price of 8,800 yen (excluding tax).
*Pre-sale will begin on the EC site from July 30th.
atmos Official Online Store (www.atmos-tokyo.com/lp/havaianas-tradi-zori-pack)
atmos SHINJUKU
atmos CHIBA
atmos NAGOYA TGM
atmos KYOTO
About Havaianas
Since 1962, Havaianas has captured the Brazilian spirit with its iconic rubber soles and bright, summery designs, establishing the flip-flop as a fashion accessory. Havaianas flip-flops are still designed in Brazil, the brand's birthplace. As a leading brand, the brand currently distributes to over 100 countries, selling over 250 million pairs annually. Since its launch, Havaianas has sold over 5 billion pairs worldwide, enough to circle the earth 65 times. Havaianas has become synonymous with summer spirit and style, and continues to set trends. As a global flip-flop brand, Havaianas delivers high-quality products to people of all ages, genders, and walks of life. The company is headquartered in São Paulo, Brazil, with offices in Hong Kong, Shanghai, Los Angeles, and Madrid.
https://www.havaianas.co.jp/
About Alpargatas
Alpargatas is a leader in Latin America's footwear industry, owning well-known brands such as Havaianas, Dupéry, and Osklen, as well as the Brazilian distribution rights for Mizuno. By incorporating the latest technology and design, Alpargatas delivers innovative products and builds strong, lasting relationships with consumers. Alpargatas has manufacturing facilities in Brazil and Argentina, operates 817 stores worldwide, exports products to 116 countries, and generated total revenue of 1 billion reais in 2018.
Click here for company press release details
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