Isetan Shinjuku has a wide variety of cream puffs. The showcases of each sweets shop are lined with unique cream puffs, and fierce competition is on. Here we will introduce some popular choux pastries, focusing on the "crust" and "cream" that are the lifeblood of a choux pastry.

■ Choux à la Cima from Chez Cima (280 yen)

The rough choux pastry is layered, giving it a light and crispy texture. The cream is a custard cream combined with light fresh cream, and the aroma of high-quality vanilla beans will tickle your nostrils.

■ HENRI CHARPENTIER Pudding Choux (250 yen)

Reminiscent of old-fashioned cream puffs, this soft and moist pudding is sandwiched between two layers of pastry, allowing you to enjoy the aroma of caramel and the flavors of custard and fresh cream all at the same time.

■ Hakukindo Cream Puff (300 yen)

The crispy choux pastry has a fluffy texture, and when you look at it from the cross section, you can tell at a glance that it is made with "choju egg." It is filled with a rich, golden custard cream, and its gentle flavor evokes a sense of nostalgia.

■ CLOVER Pudding Cream Puff (250 yen)

A luxurious combination of pudding and choux pastry. The pastry is thin, soft, and fluffy so as not to overwhelm the filling. The harmony of the pudding, covered in a fragrant caramel sheath, custard, and whipped cream is luxurious in both appearance and filling.

■ Choux à la crème (446 yen) from "Pâtisserie Sadaharu AOKI paris"

The pastry is made with a generous amount of French fermented butter, giving it a rich, satisfying texture. When you put it in your mouth, the rich "scent of vanilla" wafts out, and the deep, rich cream that is just as strong is exquisitely balanced, making this a refined and elegant choux.

In addition to cream puffs, on the same floor you can also enjoy a fierce tasting contest of cakes, monaka wafers, roast beef, croquettes, and more. You can also find this "tasting information" in the free booklet "Iroiro Tabekurabe" (valid until July 14, 2015) available in stores, so be sure to pick up a copy.