Furla and picture book illustrator Maho Tonouchi collaborate on a bag

Apr 30, 2015

On April 25th, FURLA released a collaborative collection with picture book illustrator Maho Tonouchi. For this collection, Tonouchi created illustrations based on four iconic bags. The pop and artistic pieces feature prints such as the music-loving "PIPER" and the shy "ALICE" peeking out from under the zipper. The lineup includes the refreshing pale-colored nylon bag "JOLIE" (starting at ¥37,000), the large pouch "ROYAL" (¥20,000) with a thin gusset, perfect for bag-in-bag storage, and key rings (¥8,000). A special model of headphones, not usually available from the brand, will be available featuring a face mark on the cup. Additionally, the "HIGH TECH" iPhone case comes in three colors and three different expressions, humorously expressing the collection's worldview. A pop-up shop will also be open to celebrate the collection's release. The handbag promotion will run from April 29th to May 5th on the first floor of the main building of Isetan Shinjuku, and from May 13th to 19th in the event space on the second floor of Osaka Takashimaya. During this period, if you purchase an item worth over 40,000 yen, including the collection, at the venue, some stores, or the official website, you will receive an original notebook with an illustration printed on it on a first-come, first-served basis.

A short movie is currently available on the official website. Through the adorable animation, you can get a glimpse of the personalities of the characters created by Tonouchi.
HEW
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • "CANDY" comes in two sizes: small Boston and micro mini Boston.
  • "CANDY" (42,000 yen)
  • "CANDY" (48,000 yen)
  • "JOLIE" (42,000 yen)
  • "JOLIE" (37,000 yen)
  • "ROYAL" (20,000 yen)
  • "ROYAL" (20,000 yen)
  • "TOONS" (16,000 yen)
  • Key ring (8,000 yen)
  • Key ring (8,000 yen)
  • Key ring (8,000 yen)
  • Key ring (8,000 yen)
  • "HIGH TECH" (5,000 yen)
  • "HIGH TECH" (5,000 yen)
  • "HIGH TECH" (5,000 yen)
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
  • Furla and Maho Tonouchi collaboration collection
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