Furla Aoyama flagship store opens dedicated floor for men's collection

Sep 28, 2014

FURLA opened a floor for its men's line, FURLA UOMO, on the third floor of its Aoyama flagship store on September 27th.

To commemorate the release of the FURLA UOMO collection for the 2014-15 Autumn/Winter season, the brand has introduced a wide range of items for everyday use, including business bags, shoulder bags, and 3-way tote bags made in Italy with a focus on design and functionality, as well as wallets and belts.

The "LARGE BOSTON" from the "BOSTON" series (from 95,000 yen) is a Boston bag characterized by its simple design and color, aimed at active men who travel and other activities. It is packed with functionality, including pockets on both sides, an inner pocket, and a double zipper. It also comes with a detachable shoulder strap. The "MILITARY" series introduces the "BAG PACK" (95,000 yen) and "BIG CLUTCH" (56,000 yen), featuring this season's signature camouflage pattern on horse-like cowhide fur. The casual camouflage pattern is finished in subdued colors, creating a stylish and elegant look. The "BAG PACK" has a leather handle, so it can also be used as a handbag. The "FUNCTIONAL BAG" lineup includes two bags, each in black and navy. The "U100" model (starting at 85,000 yen) is large enough to hold A4-sized documents and can be used as a tote bag or backpack. The black model features quilted outer pockets on both sides and the front. While the design is playful, it is also functional, with a double zipper and an outer pocket with a detachable card case. The "U098" model (starting at ¥90,000) is a 3-way bag that can be used as a tote bag, shoulder bag, or backpack. The silhouette can be changed by folding the top two sides toward the center.

The "U104" model (starting at ¥58,000) is a simply designed tote bag. It features a double zipper, an inner pocket, and a detachable shoulder strap, making it ideal for the workplace. Two types of briefcases are available: the vertical "U096" model (¥80,000) and the horizontal "U097" model (¥70,000) that can also be used as a backpack.

The "CROSSBODY" line features two body bags. The "U102" model (¥60,000), available only in navy, features a B5-sized outer pocket on the front. The soft, arche-style leather fits snugly against the body, and the handle can be folded inside the bag for use as a handbag. The "U101" model (starting at 54,000 yen) is compact yet highly functional, with ample outer and inner pockets.

The "BIG CLUTCH" (42,000 yen) is a clutch bag characterized by its large outer pocket. The zipper opens and closes wide, so you can store documents that you don't want to lose their shape. The "MEDIUM SHOLDER BAG" (60,000 yen) from "MESSENGER" is a simple yet functional everyday bag in every detail. Its double zipper and shoulder strap ensure practicality, and it can stand upright when placed on the floor. It also has a zippered pocket and phone case on the inside, and a detachable card case in the outer pocket.
HEW
  • FUNCTIONAL BAG
  • BIG CLUTCH
  • "MILITARY" series "BIG CLUTCH"
  • Furla Aoyama flagship store opens dedicated floor for men's collection
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