On April 25th, Versus Versace opened its first directly managed store in Japan in Aoyama. The store is located at 5-5-4 Minami-Aoyama, Minato-ku, Tokyo, in the former Roberto Cavalli space.
The two-story, approximately 300-square-meter store was designed based on the brand's latest retail concept, proposed by UK-based architectural duo Carmody Groarke and Donatella Versace. The latest materials and product displays express the relationship between the brand's items and the virtual world.
The interior is adorned with translucent mirrors framed in matte gold. Online content is streamed from the monitors. The store aims to host events and other activities, creating a casual, lively shopping environment.