The first installment of the 2020 Fall/Winter collection has arrived from ROSE BUD's hugely popular store brand, GENE HEAVENS, which is based on the concept of "NEW STANDARD WEAR for free-spirited adult women who value comfortable time." It's now available on the ROSE BUD online store and in all stores! Be sure to check out the items you can wear now and use right through to fall.
▼ROSE BUD OFFICIAL ONLINE STORE▼
https://www.rosebud-web.com/geneheavens_2020aw_lookbook_vol1.html
Someday in my life
That "someday" is a wonderful keyword that exists in the past, present, and future.
I want to find beauty and individuality in the little things of everyday life.
Cherish each day. Make each day my own.
For Autumn/Winter 2020, GENE HEAVENS proposes wear that will update your days in a relaxed manner, but in your own way.
Even with casual everyday clothes, you can style them with heels because you're an adult, or update basic colours and items with your favourite accessories or a photo T-shirt.
We propose adding a little accent to these everyday wear items themselves.
"Be yourself ~ I'm here" Live your days the way you want.
GATHER SLEEVE PHOTO T-SHIRT 9,000 yen +TAX 
FRONT OPEN SMOCK DRESS 15,400 yen +TAX
SHEER CHECK SHIRT 12,500 yen +TAX
FRONT OPEN SMOCK DRESS 15,400 yen +TAX
GENE HEAVENS early fall 2020 -SOME DAY OF MY LIFE "I'm here"-
Available at the ROSE BUD online store and in-store locations from July 28th.
▼ROSE BUD OFFICIAL ONLINE STORE▼
https://www.rosebud-web.com/geneheavens_2020aw_lookbook_vol1.html
about GENE HEAVENS
A new standard of wear for free-spirited, mature women who cherish comfortable moments. We've created a unique filter to showcase denim and military styles, timeless wardrobe staples, as well as comfortable cozy wear for relaxing moments. DATE. We offer authentic standard wear, from washable, versatile pieces perfect for everyday wear. Our casual, sophisticated style incorporates a feminine touch. We also collaborate with a variety of domestic and international brands each season. The word "GENE" is the origin of the Middle French word for "jeans" and also means "gene." True to its name, one of GENE HEAVENS' charms is updating the worldview of both brands each season by collaborating with the "genes" of various brands. We aim to be a brand that you can enjoy not only on trips, but also with family and friends, and above all, during your own comfortable time.
<instagram>
@geneheavens_official_
#geneheavens
▼GENE HEAVENS POP UP STORE▼
Held at ROSE BUD LUCUA Osaka!
Period: July 31st (Fri) - August 13th (Thu)
In addition to the full lineup of GENE HEAVENS items, we will also be offering sneak peeks of items from the new brand "Affectism," which will debut this fall, as well as other brands closely aligned with the GENE HEAVENS worldview.
*To prevent the spread of COVID-19, please be sure to take sufficient infection prevention measures, such as wearing a mask and sanitizing your hands. Please note that the event may change without notice depending on future government and administrative policies.
Click here for company press release details
▼ROSE BUD OFFICIAL ONLINE STORE▼
https://www.rosebud-web.com/geneheavens_2020aw_lookbook_vol1.html
Someday in my life
That "someday" is a wonderful keyword that exists in the past, present, and future.
I want to find beauty and individuality in the little things of everyday life.
Cherish each day. Make each day my own.
For Autumn/Winter 2020, GENE HEAVENS proposes wear that will update your days in a relaxed manner, but in your own way.
Even with casual everyday clothes, you can style them with heels because you're an adult, or update basic colours and items with your favourite accessories or a photo T-shirt.
We propose adding a little accent to these everyday wear items themselves.
"Be yourself ~ I'm here" Live your days the way you want.
GATHER SLEEVE PHOTO T-SHIRT 9,000 yen +TAX
SLIM STRAIGHT CUT OFF DENIM 13,800 yen +TAX
FRONT OPEN SMOCK DRESS 15,400 yen +TAX
SHOULDER PAD TOPS 9,000 yen +TAX
SLIM STRAIGHT CUT OFF DENIM 15,800 yen +TAX
SHEER CHECK SHIRT 12,500 yen +TAX
FRONT OPEN SMOCK DRESS 15,400 yen +TAX
GATHER SLEEVE PHOTO T-SHIRT 9,000 yen +TAX
GENE HEAVENS early fall 2020 -SOME DAY OF MY LIFE "I'm here"-
Available at the ROSE BUD online store and in-store locations from July 28th.
▼ROSE BUD OFFICIAL ONLINE STORE▼
https://www.rosebud-web.com/geneheavens_2020aw_lookbook_vol1.html
about GENE HEAVENS
A new standard of wear for free-spirited, mature women who cherish comfortable moments. We've created a unique filter to showcase denim and military styles, timeless wardrobe staples, as well as comfortable cozy wear for relaxing moments. DATE. We offer authentic standard wear, from washable, versatile pieces perfect for everyday wear. Our casual, sophisticated style incorporates a feminine touch. We also collaborate with a variety of domestic and international brands each season. The word "GENE" is the origin of the Middle French word for "jeans" and also means "gene." True to its name, one of GENE HEAVENS' charms is updating the worldview of both brands each season by collaborating with the "genes" of various brands. We aim to be a brand that you can enjoy not only on trips, but also with family and friends, and above all, during your own comfortable time.
<instagram>
@geneheavens_official_
#geneheavens
▼GENE HEAVENS POP UP STORE▼
Held at ROSE BUD LUCUA Osaka!
Period: July 31st (Fri) - August 13th (Thu)
In addition to the full lineup of GENE HEAVENS items, we will also be offering sneak peeks of items from the new brand "Affectism," which will debut this fall, as well as other brands closely aligned with the GENE HEAVENS worldview.
*To prevent the spread of COVID-19, please be sure to take sufficient infection prevention measures, such as wearing a mask and sanitizing your hands. Please note that the event may change without notice depending on future government and administrative policies.
Click here for company press release details
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