Beautiful flowers not only delight our eyes, but are also incorporated into natural cosmetics to help us lead a more comfortable life. Whether you want their scent to lift your spirits or drink flower extracts, these vibrant flowers will be your ally in maintaining a healthy lifestyle.

Beauty Apothecary (Be Apo), located on the second basement floor of the main building of Isetan Shinjuku, offers a selection of natural products from approximately 150 brands carefully selected from around the world. We asked the concierge at Be Apo about their recommended flower cosmetic brands.

■Frantsila: The Power of Flowers Grown in the Wilderness of Scandinavia

Born in Finland, Frantsila is a brand cultivated at the 300-year-old Frantsila Herb Garden. It conditions your skin with flowers, vegetables, and herbs rich in the power of nature.

The introductory range includes the skin-friendly milk cleanser "Cleansing Emulsion" (150ml/5,500 yen) and the natural damask rose flower water-based lotion "Francilla Facial Water" (150ml/5,500 yen). Other products include the cornflower-based beauty cream (20ml/6,500 yen), which can be used over makeup on dry skin, and the rare Bulgarian rose-based "Rossa Water" (100ml/6,600 yen), which can be conveniently sprayed directly onto the face as a lotion or soaked in cotton to create a mask.

The series, which is made with concentrated lingonberries, a bright red fruit that contains polyphenols and is eaten in its native country as jam, is a series specializing in anti-aging products. The lineup includes Lingonberry OPC Moisture Lotion (120ml/5,500 yen), a lotion based on lavender and damask rose, Lingonberry OPC Serum (30ml/12,000 yen), a serum rich in vitamin C and citric acid, Lingonberry OPC Cream Mask (40ml/12,000 yen), a night cream containing jojoba oil, and even Lingonberry OPC Eyelash Serum (10ml/4,800 yen). ■Vallee des roses Pure and powerful Vallee de Roses cosmetics are made from oil extracted by cold pressing from the seeds of cacti that grow in the Moroccan desert, with the addition of plant oils and ingredients from Morocco such as argan and damask rose. "Vallee de Rose W-Rose Precious Oil" (25ml/7,000 yen) is a face oil blended with essential oils of senfolia rose, also known as the "Queen's Rose," and damask rose. It features an enchantingly rich rose scent. "Vallee de Rose Serum" (18ml/8,200 yen) is a luxurious serum made from 98% cactus seed oil, a rare and expensive plant even in Morocco, and damask rose essential oil, leaving skin with a supple, radiant look.

■ SHIGETA: Floral water for skin care when drank

Shigeta encourages self-care using products made from organically grown plants.

"Rose Water" (125ml/3,500 yen) is distilled water made from 100% organic damask roses from Bulgaria. The highly concentrated rose essential oil and mellow, sweet fragrance help alleviate women's concerns, such as hormonal imbalance. "Chamomile Water" (300ml/2,400 yen), made by distilling chamomile flowers, contains the same ingredients as chamomile essential oil, calming the nervous system and providing a relaxing effect. The recommended daily intake is five capfuls (five drops per glass of water) per 1.5 liters. It's also recommended to sprinkle it on sparkling water, smoothies, or yogurt. It can also be used for external care, such as in lotions, face masks, wipe-off cleansers, and bath additives. In addition to enjoying the beauty of flowers, we also recommend incorporating floral cosmetics into your daily life. A Francilla promotion is being held on the same floor of Isetan Shinjuku until the 14th, in conjunction with Nordic Week. Experience the gentle fragrance and texture of these floral cosmetics for yourself.

Cosmetics that let you feel the power of plants [Botanical Edition]Click here.