Located on the second basement floor of the Isetan Shinjuku Main Building, Beauty Apothecary (or Be-apo for short) is a veritable temple of natural beauty, bringing together natural cosmetics and foods from around the world. Based on the concept of "staying beautiful and healthy even 10 years from now," the store offers products that support the beauty of both body and mind. This fourth installment of our series features four brands from Dubai, Finland, Switzerland, and New Zealand. Shiffa Dubai, based in Dubai, is a cosmetics brand purveyor to the royal families of the Gulf Arab countries. "Shiffa" means "to heal" in Arabic, and its exotic fragrances are characteristic. The Aromatic Facial Cleanser (200ml/¥10,500) gently removes impurities while plumping skin, incorporating floral and fruit extracts. A popular item is the Stretch Mark Body Oil (100ml/¥11,550), created in response to the founder's desire for an oil that can be used on sensitive skin during pregnancy. This product contains more than 10 types of plant oils, providing deep skin moisturization. "FRantsila" is a skincare and cosmetics brand born from a herb farm in the Fransila Forest in Finland. The region boasts clearer air than Central Europe and is known for its pristine water. The brand's products are based on the philosophy of caring for both mind and body. The "FRantsila Cleansing Emulsion" (150ml/5,500 yen) is a milk-type cleanser containing vitamin-rich vegetable oils. The brand is particular about using only damask roses that bloom during the midnight sun. The uniquely named "Clay Pipe Old Man (Herb Lotion)" (100ml/7,900 yen) is a recipe developed by an 18th-century shaman. The name comes from the shaman's nickname. Apply it to the neck, shoulders, calves, and soles of the feet to relieve swelling and stiffness. The refreshing peppermint scent makes it feel refreshing to apply.

JARDIN DES MONTS, a Swiss skincare brand born in the Alps, cultivates its herb-producing farms at an altitude of 1,350 meters, hand-picking only the healthiest herbs in the sunshine. The Edelweiss Lip Balm (6g/3,200 yen), containing edelweiss and chamomile, is effective against chapped lips. For at-home night care, try the spicy, warm-scented Majora Massage Oil (Relaxing) (100ml/6,200 yen) to soothe your senses and help you fall asleep.

Trilogy is a skincare brand founded in 2002 by sisters Catherine and Sarah, who were active as beauty journalists in New Zealand. They have developed a technology that extracts only the purest components of oil extracted from rosehip seeds, and use this as their raw material. Rosehip Oil (20ml/3,800 yen) is made from 100% of this oil. This thick, honey-like liquid has the effect of bringing firmness and clarity to the skin, and its light, non-sticky texture is also a plus.

It's also fun to try incorporating the atmosphere of a country or place you've never visited into your natural cosmetics.