Acqua di Parma, a subsidiary of the LVMH Group, has launched the new "Blue Mediterraneo by La Double J Capsule Collection."

Release Date:2020.08.05
Jul 29, 2020
Kawabe Fragrance Headquarters, Inc., the exclusive distributor in Japan for Acqua di Parma, a lifestyle fragrance brand embodying Italian elegance founded in Parma, Italy in 1916, will release the "Blue Mediterraneo by La Double J Collection" (limited edition) nationwide on August 5, 2020 (pre-release on July 29 at Isetan Shinjuku Main Building 1F and Men's Building 1F and 8F).

The "Blue Mediterraneo by La Double J Collection" features La Double J's dazzling trademark pattern, originally created for Acqua di Parma, on the bottles and packaging. This brings to life a traditional Italian fabric pattern from the archives, featuring Acqua di Parma's iconic colors.


Acqua di Parma's brilliant style, subtle elegance, and essential, sophisticated design are combined with La Double J's cheerful, optimistic spirit. Both brands share a passionate love for authentic Italian craftsmanship, which Acqua di Parma and La Double J enjoy celebrating and rediscovering. The rarest and finest materials, such as the Como silk used in La Double J and the ingredients for Acqua di Parma's fragrances, were painstakingly sourced, even in the smallest villages in Italy.

From this remarkable partnership, Blue Mediterraneo by La Double J Carpcell Collection was born. Each product is full of discovery and delight, filled with new and fresh formulas, evocative emotions, and the aromatic essence of the Italian Mediterranean. La Double J's radiant and elegant trademark pattern, created for Acqua di Parma, is incorporated into the fragrance bottles and packaging.


JJ Martin, founder of the La Double J brand, was born in Los Angeles and has lived in Milan since 2001. With a long career as a fashion editor and journalist, he has a talent for creating more than just a lifestyle brand. La Double J is a distinctively Italian lifestyle brand that combines vintage and modern elements.

Acqua di Parma's Blue Mediterraneo collection introduces the La Double J Body Line in the popular scents of Arancia, Fico, and Mirto, along with a Discovery Set featuring 10ml roll-ons in Arancia, Bergamot, Fico, and Mirto, as well as the Arancia Scented Candle.


BLU MEDITERRANEO BY LA DOUBLEJ SHOWER MOUSSE

La Double J Shower Mousse transforms from a clear liquid into an incredibly white, soft mousse, transforming your shower into a whole new, wonderful experience. The light, creamy texture coats your body, enveloping you in an incredibly soft sensation. A delightful beauty ritual awaits. This inspiring formula contains plant-based cleansers that gently cleanse while balancing moisture and oil. The mousse, enriched with glycerin, vitamin E, and provitamin B5, creates a beauty ritual for velvety, hydrated skin. A rewarding sensory journey, housed in a practical spray bottle for daily enjoyment, allows you to indulge in three distinct scents inspired by the most radiant places in the Italian Mediterranean: Arancia, the sunny and relaxing atmosphere of Capri; Mirto, embodying the regenerative island of Panarea; and Fico, from Amalfi, offering energy and sweetness. Well-being, deeply rooted in the heart, leaves skin smelling fresh and invigorated. Crafted from recycled plastic, the bottle features a playful pattern created by La DOUBLE J for Acqua di Parma.

How to use: Apply an appropriate amount to wet skin, massage into skin, then rinse off.




BLU MEDITERRANEO BY LA DOUBLEJ BODY SCRUB

Double J Body Scrub is a soft, delightful body scrub that tastes like a compote of fresh fruit picked from the lush gardens of Italy's Mediterranean Sea. Available in three captivating scents—Arancia, Fico, Amalfi, and Mirto—this fine-grained scrub conditions skin while enveloping it in a deep, radiant glow and delicious aroma. The natural, oil-based formula retains moisture.

Infused with sugarcane sugar, jojoba seeds, and orange peel, it gently soothes and exfoliates. The Mediterranean aroma will transport you to a golden summer.

Your entire body will take a deep breath, leaving your skin velvety and radiant, as if kissed by the sun.

The brightly colored packaging, along with the recycled plastic bottle and elegant box, features a pattern created by La Double J for Acqua di Parma.

Instructions for Use:
Apply an appropriate amount to wet skin, gently massage into skin, and rinse with lukewarm water.
Recommended use once or twice a week.

Three types of BLU MEDITERRANEO BY LA DOUBLEJ body scrub
(Arancia Body Scrub, Fico Body Scrub, Mirto Body Scrub)
200mL each 7,900 yen (excl. tax) *New body scrub items in Japan


BLU MEDITERRANEO BY LA DOUBLEJ BODY LOTION

La Double J Body Lotion has a light texture that feels like a gentle breeze from the Italian Mediterranean gently caressing your skin. The formula's highly moisturizing, lightweight texture instantly absorbs into skin, leaving it feeling like you're wearing nothing. Formulated with almond oil, olive oil, and grapeseed oil, it leaves skin feeling soft and velvety. Available in three scents—Arancia, Fico, and Mirto—you'll be immersed in the aromas of the Italian Mediterranean. La Double J Body Lotion comes in a 150mL spray bottle with an original pattern.


Blue Mediterraneo by La Double J Body Lotion
3 types
(Arancia Body Lotion, Fico Body Lotion, Mirto Body Lotion)
150mL each 7,500 yen (excl. tax)


BLU MEDITERRANEO BY LA DOUBLEJ ARANCIA DI CAPRI PERFUMED CANDLE

The La Double J Perfumed Candle will radiate the pure, radiant energy of citrus fruits into your home. It's like encountering the sun and the colors of one of the world's most enchanting islands. Light an Arancia di Capri scented candle and feel the Mediterranean summer in every corner of your home. Its timeless design will complement any elegant interior. The bright blue of the glass evokes the reflections of the sea, harmonizing with the purest white wax to create a joyful and relaxing fragrance. The sunny, sparkling tones of orange, mandarin, and lemon meet the freshness of petitgrain and the intensity of cardamom, with light touches of caramel and sensual accents of musk. The iconic cylinder packaging, with its vibrant decoration created by La DoubleJ for Acqua di Parma, evokes the atmosphere of one of the most enchanting places in the Italian Mediterranean.



Arancia Scented Candle 200g 10,000 yen (excl. tax)


BLU MEDITERRANEO BY LA DOUBLEJ DISCOVERY COLLECTION SET

The ideal gift for rediscovering the aromas of the reborn Italian Mediterranean and inhaling all of its radiant energy. The Discovery Set contains a case of the best-loved Blue Mediterraneo fragrances, wrapped in playful decorations created by La Double J for Acqua di Parma. This 10ml roll-on set includes the popular scents Arancia, Fico, Amalfi, and Mirto, allowing you to take the gentle breeze of the Italian Mediterranean with you wherever you go, transporting you to this unforgettable place anytime, anywhere.


Discovery Set 10,500 yen (excluding tax)
(Arantxa Eau de Toilette, Bergamot Eau de Toilette, Fico Eau de Toilette, Myrto Eau de Toilette Roll-on 10ml each)

#acquadiparma #adv #ladoublej #vacantionlikeanitalian


Nationwide release on Wednesday, August 5, 2020
[Pre-release on Wednesday, July 29th at Isetan Shinjuku Main Building 1F, and Men's Building 1F and 8F]


Blue Mediterraneo by La Double J Pop-Up

Date and Time: Wednesday, July 29th - Tuesday, August 4th, 2020
Location: Isetan Shinjuku Main Building, 1st Floor, Cosmetics/Promotions 1
The Blue Mediterraneo series, a signature Acqua di Parma collection that evokes the Mediterranean Sea, will make its debut at Isetan Shinjuku Main Building. The "La Double J" collection, a collaboration with fashion designer JJ Martin, will be available for pre-sale at this event.

You can try out Mediterranean fruit-scented body scrubs, shower mousses, hand washes, and more at a special counter in the event space. We have special gifts available only here. *Business days and hours are subject to change.
*We apologize if items are out of stock.


▼Blue Mediterraneo by La Double J Collection Press Release
https://www.kawabe.co.jp/release/acqua_di_parma/AcquadiParmaladoublej.pdf

▼Acqua di Parma Official Website
https://acquadiparma.jp/



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