Versace will release its new fragrance, "Versace Eros Femme Eau de Parfum" (30ml/¥8,500, 50ml/¥12,000, 100ml/¥16,000) on April 17th.
This fragrance is inspired by Eros, the god of love. The dazzling, feminine scent evokes the passion he felt when he found true love, as well as the charm and uncontrollable desire he experienced as a result. The vibrant, precious sparkle of Sicilian lemon and Caribbean bergamot evokes "attraction." Juicy pomegranate seeds captivate and lure those drawn to the scent.
The scents of jasmine infusion and jasmine absolute sambac express "desire." Peony petals create a smooth impression, while radiant lemon flowers further enhance the floral accord. Meanwhile, "Passion" is expressed with a sensual scent of sensual wood, creamy sandalwood, and intoxicating musk. Combined with rich, mysterious ambrox, it evokes an urge to touch.

The packaging references the mythological codes that are Versace's DNA. The bottle and cap feature a golden Medusa, while a Greek key runs from the rim to the underside of the bottle. Presented in a deluxe pull-out box, it exudes the elegance of fine jewelry.

These stories surrounding Eros, the god of love, are also reflected in the campaign visuals. Modeled by Lara Stone and Brian Shimansky, they portray Eros and a mermaid, drawn to each other, embodying the passion that ignites their encounter.