Rinka's Maison de Reefer undergoes its biggest ever renovation, with her visiting the store on opening day

Apr 1, 2015

MAISON DE REEFUR in Daikanyama, which Rinka directs, will undergo a complete renovation on April 18th.

After the renovation, the first floor will be composed of seven spaces, including the "Salon" area, which will feature original clothing and pursue the real closet that Rinka herself would like to wear. The select brands will newly include ALEXANDER WANG clothing and BALENCIAGA sunglasses.

Meanwhile, "Placard a chaussures et sacs," inspired by the closet of an adult woman, will begin carrying Charlotte Olympia from the 2015 Spring/Summer season. A set of room shoes in exclusive colors will also be available.

In addition, the "Chamber of Enfants" area will debut an original unisex children's line from REEFUR in the 2015 Spring/Summer season. T-shirts, hoodies, and other street-inspired items feature pop designs such as brand logos, star patterns, and camouflage. A collaborative T-shirt with Le minor will also be available to celebrate the store's opening. Furthermore, Belles choses du monde will offer imported apparel, accessories, and household goods on a termly basis. At the store's reopening, tableware from Platane, purchased by Rinka herself in Shanghai, will be available. Furthermore, Douche et dormir will offer custom-made lingerie from brands such as Skinware and ONLY HEARTS. Cadeau et cosmetique will offer cat-themed souvenir items in collaboration with illustrator Jeanne Detallante. Near the entrance, photobooks and art books that inspired Rinka are on display, and limited-edition collaborative T-shirts and pouches featuring Rinka's book "MY NAME IS...RINKA AtoZ DICTIONARY," released in March, will be available for purchase.

Other items will be selected from various brands, including Stella McCartney, SAINT LAURENT, and Chloé, based on the concept of "enjoying adults." A wide range of items will be available, from apparel to cosmetics and miscellaneous goods.

Meanwhile, the cafe space on the second floor has been renovated and renamed "GLOU GLOU REEFUR." The original blend, developed in collaboration with "OBSCURA COFFEE ROASTERS," is characterized by its mild, easy-to-drink taste. New flavors of smoothies will also be available in collaboration with "VEGEO VEGECO."

The food menu will also feature bread from Daikanyama bakery "Sora to Mugi to," which uses pesticide-free wheat from the store's own farm. Healthy takeaway dishes that are convenient for lunch or dinner will also be available.

Rika herself will be making an appearance on the opening day, and will give away a shopping bag exclusive to the store.
HEW
  • Maison Reefer celebrates its third anniversary with a major renewal
  • Maison Reefer celebrates its third anniversary with a major renewal
  • Maison Reefer celebrates its third anniversary with a major renewal
  • Maison Reefer undergoes major renovation to celebrate its third anniversary
  • Maison Reefer celebrates its third anniversary with a major renewal
  • Maison Reefer celebrates its third anniversary with a major renewal
  • Maison Reefer celebrates its third anniversary with a major renewal
  • Maison Reefer undergoes major renovation to celebrate its third anniversary
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