"ISETAN×TOKYO MUSE," a pop-up shop offering the latest in high-quality items, is open until April 21st on the fourth floor of the main building of Isetan Shinjuku. "ISETAN×TOKYO MUSE" is a limited-time shop produced by fashion creative director Ayumi Gunji. Gunji also served as special advisor for the "Tokyo Musee" event held at Toranomon Hills on the 4th. Regarding the concept and products, Gunji commented, "We selected high-quality items that offer new discoveries. We propose lifestyles through brands associated with self-expressive women, including Mika Ninagawa and Emi Henmi. We have gathered products that cater to the feelings of adult women, such as sophisticated items tailored to fit the body shape of each age and concealing areas that need to be hidden." The target age group of women, 35 to 45, represents a generation with diverse lifestyles, including married and single, and with and without children. "Women of this generation tend to put their own needs, like children and housework, on the back burner. But incorporating new fashions not only changes your appearance, but also your mood." The shop carries brands such as "Enasoluna," an accessory brand directed by model Mayumi Sada; "Plage," a fashion brand conceptualized by Emi Henmi; and "M / mika ninagawa," directed by photographer Mika Ninagawa. The dining zone features wood boards made from cherry and cedar wood from "NEXTWEEKEND," a brand proposed by Moe Murakami, and original bread from "MAISON KAYSER." A talk show will be held on the 18th with Maison Kayser representative Shuichiro Kimura, and on the 19th with Ayumi Gunji, Rie Hasegawa, and Emi Henmi.


【Event Information】
ISETAN×TOKYO MUSE
Period: April 15th to April 21st
Venue: Isetan Shinjuku Main Building 4th floor = Center Park/The Stage #4
Talk Show:
18th 12:00 to 15:00, April 19th 12:00 to 15:00　MAISON KAYSER President Kimura Shuichiro
19th 15:00 to 16:00　Hasegawa Rie x Gunji Ayumi, 16:30 to 17:30　Hemi Emi x Gunji Ayumi