Celvoke, a total beauty brand developed by Mash Beauty Lab Inc. that offers skincare made with natural ingredients and advanced technology, as well as a sophisticated makeup line, will release its 2020 Fall/Winter collection on August 1, 2020, in stores nationwide and on its official online shop. Ahead of the nationwide launch, the collection will be available in advance from July 24th at Isetan Shinjuku, Hankyu Umeda Main Store, and the official online shop. The collection includes Celvoke's first-ever innovative matte lipstick, as well as limited-edition eye palettes and liquid eyeliners, and cheek colors in limited-edition packaging. Celvoke's signature exquisite colors and textures, such as mustard and terracotta, create a sophisticated look.
The 2020 Fall/Winter collection is based on the concept of "Energy in conjunction: The sublimation of overlapping energy."
A new approach to eye makeup, featuring a cream and powder mix eye palette that weaves together color, light, and texture.
Celvoke Voluntary Basis Eye Palette
3 new designs (1 limited edition color*) 6,200 yen each (excluding tax)
*EX03 Introducing new colors in a single palette that express the contrast between yin and yang with exquisite colors and textures. The high concentration of plant-derived oils provides a moist feeling and a firm adhesion, and the colors blend smoothly into the skin. Although they are single colors, they express depth with multiple layers, creating a three-dimensional look for the eyes. When layered, the colors and light blend together to create a striking look.
A lively, wet-matte lip with deep color payoff
Celvoke Liberated Matte Lips
5 new colors, 3,500 yen each (excl. tax)
A new type of wet-matte lipstick that gives you a lively, moist depth. Plant-derived oils with excellent water-holding properties achieve a smooth texture and moisturizing feel while still delivering high color payoff. It covers vertical wrinkles and creates a determined look for your lips that won't waver over time.
A three-dimensional cheek blush that blends into the skin, enriching your expression.
[Limited Quantity]
Celvoke Camouflage Blush
2 new types 3,500 yen each (excl. tax)
A cheek blush that blends into the skin, giving it a finish that flushes it deep within. Formulated with squalane* and argan oil*, it gives a lustrous finish despite being a powder. Available in two types: a pink that is soft and fluffy, creating a dignified expression, and a brown that is warm, yet gives a cool and edgy impression. *Moisturizing ingredients
Liquid eyeliner with a refined presence.
[Limited quantity]
Celvoke Sureness Eyeliner Liquid M
3 new limited edition colours* ¥2,800 each (excl. tax)
*EX01, EX02, EX03
A semi-matte liquid eyeliner with a base of white nuances. The exquisite colouring adds a sense of airiness, blending seamlessly with the skin while tightening the eyes and balancing the makeup. The felt type is both soft and firm, allowing you to freely control straight and curved lines, as well as delicate and bold lines.
>
About the Release
Isetan Shinjuku Store / Hankyu Umeda Main Store>
Pre-orders available from Friday, July 17, 2020 (※)
Pre-sale available from Friday, July 24, 2020
Pre-orders available nationwide from Saturday, July 25, 2020
Nationwide release available from Saturday, August 1, 2020
Pre-orders available from Friday, July 17, 2020, 10:00 - Tuesday, July 21, 17:00 (※)
Pre-orders available from Friday, July 24, 2020
(※)Please note that the pre-order period for stores and the official online shop differs.
Season Concept
"Energy in conjunction - the sublimation of overlapping energy."
Light and shadow. Brightness and darkness.
And yang and yin.
Elements that appear to be opposing "contrasts"
connect, overlap and melt together.
At its core is unwavering "truth."
From the material to the immaterial. From possession to sharing.
Now, with each era, the world has been sifted through
and "conjunction" has occurred, as if strongly drawn into "oneness." Combining natural ingredients with the ultimate in sophisticated fashion, Celvoke's 2020 Autumn/Winter makeup collection transcends age, gender, nationality, and all other differences, expressing the beauty that occurs when individuals come together as one soul, through the textures created by color and the colors created by texture. This is the birth of a collection that elevates people to new values.
Celvoke Official Website https://celvoke.com/
Celvoke Official Instagram https://www.instagram.com/direct/inbox/?hl=ja
Click here for company press release details
The 2020 Fall/Winter collection is based on the concept of "Energy in conjunction: The sublimation of overlapping energy."
A new approach to eye makeup, featuring a cream and powder mix eye palette that weaves together color, light, and texture.
Celvoke Voluntary Basis Eye Palette
3 new designs (1 limited edition color*) 6,200 yen each (excluding tax)
*EX03 Introducing new colors in a single palette that express the contrast between yin and yang with exquisite colors and textures. The high concentration of plant-derived oils provides a moist feeling and a firm adhesion, and the colors blend smoothly into the skin. Although they are single colors, they express depth with multiple layers, creating a three-dimensional look for the eyes. When layered, the colors and light blend together to create a striking look.
A lively, wet-matte lip with deep color payoff
Celvoke Liberated Matte Lips
5 new colors, 3,500 yen each (excl. tax)
A new type of wet-matte lipstick that gives you a lively, moist depth. Plant-derived oils with excellent water-holding properties achieve a smooth texture and moisturizing feel while still delivering high color payoff. It covers vertical wrinkles and creates a determined look for your lips that won't waver over time.
A three-dimensional cheek blush that blends into the skin, enriching your expression.
[Limited Quantity]
Celvoke Camouflage Blush
2 new types 3,500 yen each (excl. tax)
A cheek blush that blends into the skin, giving it a finish that flushes it deep within. Formulated with squalane* and argan oil*, it gives a lustrous finish despite being a powder. Available in two types: a pink that is soft and fluffy, creating a dignified expression, and a brown that is warm, yet gives a cool and edgy impression. *Moisturizing ingredients
Liquid eyeliner with a refined presence.
[Limited quantity]
Celvoke Sureness Eyeliner Liquid M
3 new limited edition colours* ¥2,800 each (excl. tax)
*EX01, EX02, EX03
A semi-matte liquid eyeliner with a base of white nuances. The exquisite colouring adds a sense of airiness, blending seamlessly with the skin while tightening the eyes and balancing the makeup. The felt type is both soft and firm, allowing you to freely control straight and curved lines, as well as delicate and bold lines.
>
About the Release
Isetan Shinjuku Store / Hankyu Umeda Main Store>
Pre-orders available from Friday, July 17, 2020 (※)
Pre-sale available from Friday, July 24, 2020
Pre-orders available nationwide from Saturday, July 25, 2020
Nationwide release available from Saturday, August 1, 2020
Pre-orders available from Friday, July 17, 2020, 10:00 - Tuesday, July 21, 17:00 (※)
Pre-orders available from Friday, July 24, 2020
(※)Please note that the pre-order period for stores and the official online shop differs.
Season Concept
"Energy in conjunction - the sublimation of overlapping energy."
Light and shadow. Brightness and darkness.
And yang and yin.
Elements that appear to be opposing "contrasts"
connect, overlap and melt together.
At its core is unwavering "truth."
From the material to the immaterial. From possession to sharing.
Now, with each era, the world has been sifted through
and "conjunction" has occurred, as if strongly drawn into "oneness." Combining natural ingredients with the ultimate in sophisticated fashion, Celvoke's 2020 Autumn/Winter makeup collection transcends age, gender, nationality, and all other differences, expressing the beauty that occurs when individuals come together as one soul, through the textures created by color and the colors created by texture. This is the birth of a collection that elevates people to new values.
Celvoke Official Website https://celvoke.com/
Celvoke Official Instagram https://www.instagram.com/direct/inbox/?hl=ja
Click here for company press release details
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