HYKE pop-up shop opens. Isetan Shinjuku store exclusive items are popular

Aug 7, 2013

HYKE, founded in Fall/Winter 2013 by two former members of the group green after a three-year hiatus, is holding a limited-time event, "HYKE - HERITAGE AND EVOLUTION," at The Stage on the first floor of Isetan Shinjuku until August 13th. The shop is based on a white theme, showcasing items from the debut collection, featuring this season's key color, navy, as well as a number of Isetan-exclusive items. The limited-time items include a trench coat made from their original high-density gabardine (75,600 yen), a rider's jacket made from thick leather (152,250 yen), two types of sweatshirts: a parka (23,100 yen) and a crew neck (18,900 yen), and two types of striped long-sleeved tops (9,975 yen) and a tank top (7,875 yen).

Designer Yoshihara Hideaki said, "This is our biggest event yet, with everything even including coats. We've had a relationship with Isetan since Green, so the event went smoothly and comfortably. This season's special order items are only available at Isetan. It's a brand that just started, but it seems to have made a relatively good impression."

On the first day, queues formed from early in the morning, and so many people had to be restricted from entering. After the event, the items will be sold at Re-Style on the third floor.
編集部
  • Isetan exclusive items
  • Isetan limited edition trench coat
  • Isetan limited edition trench coat
  • Isetan limited edition rider's jacket
  • Isetan limited edition hoodie
  • Isetan limited sweatshirt
  • Isetan limited long sleeve top
  • Isetan limited edition tank top
  • Leather shoes inspired by Navy-issued Oxford shoes
  • Leather shoes inspired by Navy-issued Oxford shoes
  • Denim, a staple in the green era, is making a comeback
  • Navy, gray, and beige are the key colors
  • The interior is mainly white
  • double-breasted long coat
  • duffle coat
  • HYKE―HERITAGE AND EVOLUTION is the event theme
  • Isetan exclusive items
  • Duffle coat and dress display
  • A video of the 13-14 AW collection is shown
  • HYKE pop-up shop opens at Isetan Shinjuku
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