HYKE will be sold exclusively at Shueisha's event "Women's Magazine in AOGAKU 2013," which will be held at Aoyama Gakuin University's Aoyama Campus for two days on March 9th and 10th.
HYKE is a new brand launched by former "green" magazine members Hideaki Yoshihara and Yukiko Oide. It will be releasing a new collection for Fall/Winter 2013-14, marking its return after a three-year hiatus. A pop-up shop called "THE SCHOOL SHOP by HYKE" will be set up at the event. To suit the university location, the store will stock spring/summer school items based on the concept of a "purchasing department." The Fall/Winter 2013-14 collection will be unveiled at an exhibition in late March.
Women's Magazine in AOGAKU 2013 is a joint event hosted by nine Shueisha women's magazines and Aoyama Gakuin University. Plans are in place for a talk show by fashion designer Anna Sui, workshops by models, and a charity select shop.
HYKE is a new brand launched by former "green" magazine members Hideaki Yoshihara and Yukiko Oide. It will be releasing a new collection for Fall/Winter 2013-14, marking its return after a three-year hiatus. A pop-up shop called "THE SCHOOL SHOP by HYKE" will be set up at the event. To suit the university location, the store will stock spring/summer school items based on the concept of a "purchasing department." The Fall/Winter 2013-14 collection will be unveiled at an exhibition in late March.
Women's Magazine in AOGAKU 2013 is a joint event hosted by nine Shueisha women's magazines and Aoyama Gakuin University. Plans are in place for a talk show by fashion designer Anna Sui, workshops by models, and a charity select shop.
