Starting July 15th, the women's brand "gelato pique," operated by Mash Style Lab Inc., will be releasing recommended summer outfits selected by actress Fumika Baba on the official gelato pique online store and the e-commerce department store USAGI ONLINE. Additionally, all profits from the purchase of eligible products will be donated to the MASH Group's charity project, "MASH PARK PROJECT."


[Project details]

・Project name: KEEP SMILING CHARITY COLLECTION CURATIONS BY Fumika Baba
・Event period: July 15th (Wed) 12:00 ~ July 29th (Wed) 23:59
・Sales page:
Official online store https://gelatopique.com
Usagi Online https://usagi-online.com/s/200708USG/

baby sBreath Camisole Dress ¥7,200+tax
Smoothie Logo Jacquard Set 8,800 yen+tax Smoothie Border Hairband 2,000 yen+tax Smoothie Border Socks 2,000 yen+tax
Smoothie Light 4 Border Dress 6,600 yen+tax
Initial logo rayon T-shirt ¥4,000+tax, Initial logo rayon shorts ¥4,200+tax
Motif satin camisole 4,600 yen+tax Motif satin long pants 6,200 yen+tax
【About gelato pique】

The concept is "adult dessert". It is a loungewear brand that focuses on comfort and expresses items that will please the lifestyle of each wearer as "fashion sweets". We offer "in-room fashion" to women and men of all ages.
・Instagram: https://www.instagram.com/gelatopique_official/

【Baba Fumika】


Born in 1995. Originally from Niigata. Made her acting debut in the film "Puzzle" in 2014. Exclusive model for the women's fashion magazine "non-no" (Shueisha). Gained attention for playing the enemy female executive Medic in "Kamen Rider Drive" (TV Asahi), and made her first starring role in the film "Black Riot (Heart)". She gained further attention with her appearances as Yukimura Futaba in the July 2017 Monday 9pm drama "Code Blue -Doctor Heli Emergency Lifesaving-" 3rd Season (Fuji TV) and the movie "Code Blue -Doctor Heli Emergency Lifesaving-", and in October 2018, she starred in her first TV drama series, "Late Night Bad Love Encyclopedia" (ABC TV/TV Asahi). In 2019, she appeared in the dramas "Nameless Avenger ZEGEN" (Kansai TV), "Please Don't Try to Do This Again" (NHK General TV), and played the lead role in the drama special "Hey Teacher, Don't You Know?" (MBS). She is currently streaming the Paravi original drama "love⇆distance"! She is also one of the top six models for the women's fashion magazine "non-no", and is active in a wide range of fields, including acting and modeling.


【About the MASH PARK PROJECT】
Following the Great East Japan Earthquake, Mash Holdings began considering how it could rebuild as a company, and in 2016 launched a reconstruction support project centered on the concept of "bringing the best smiles to children." Once a year, the company opens its headquarters to the public for the participatory charity event "MASH PARK PROJECT." All proceeds from the merchandise floor, as well as a portion of the sales from the booths and food stalls of cooperating companies, are donated to the construction costs of "MASH PARK."
In 2020, the first park under this project, "MASH PARK ONAGAWA," will open in Onagawa Town, Miyagi Prefecture. The park will be designed by our group company Mash Design Lab.



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