Louis Vuitton launches bracelet as part of its "LOUIS VUITTON for UNICEF" partnership

May 15, 2023
Louis Vuitton is launching the Silver Lockit Beaded bracelet as part of its LOUIS VUITTON for UNICEF partnership.

©LOUIS VUITTON
Featured in the latest digital advertising campaign featuring House ambassador Chloë Grace Moretz, this bracelet is the latest addition to the Silver Lockit collection, embodying the House's ongoing commitment to supporting children in need through its partnership with UNICEF.

Reborn in 2023 as a semi-beaded bracelet, this new piece can be worn alone or stacked. Award-winning actress Chloë Grace Moretz wears the bracelet in outdoor shots, each featuring a natural-looking portrait that perfectly captures the casual, eclectic charm of this latest collection.

©LOUIS VUITTON
As with previous models, the new bracelet features a miniature version of the iconic padlock. The version with six silver beads is available on a red, black, or blue cord. A titanium bead version on a black cord is also available. Since 2016, Louis Vuitton has donated more than $20 million to UNICEF through its Silver Lockit collection. To continue its support of UNICEF, Louis Vuitton releases a new Silver Lockit bracelet every year. The newly announced Silver Lockit Beads will donate $150 to UNICEF for every purchase. The new bracelet designs will be available in Louis Vuitton stores worldwide from May 5, 2023 (red and blue colors will be available from June 14, 2023).

©LOUIS VUITTON

About the "LOUIS VUITTON for UNICEF" Partnership
The "LOUIS VUITTON for UNICEF" partnership, launched in 2016, supports UNICEF's emergency programs, which respond rapidly to emergencies and major disasters around the world, and delivers life-saving humanitarian assistance to the most vulnerable children around the world. Since 2022, the partnership has supported UNICEF's emergency response in Ukraine, where conflict continues, India, which continues to be affected by the spread of COVID-19 in 2021, Lebanon, which was hit by a major explosion in 2020, and Afghanistan, which continues to face a severe humanitarian crisis in 2021. Louis Vuitton has also contributed to many UNICEF relief programs over the past six years, including those in Nigeria following the ongoing Boko Haram attacks, the Rohingya crisis in Bangladesh from 2018 to 2019, and the ongoing civil war in Yemen.

Since 2016, Louis Vuitton has donated more than $20 million to UNICEF through the sale of its Silver Lockit collection of bracelets and pendants. To continue its support of UNICEF, a new version of the Silver Lockit bracelet is released each year. For every Silver Lockit product purchased, $100-$200 will be donated to UNICEF.

To learn more about our partnership with UNICEF, visit https://www.louisvuittonforunicef.com/.

*UNICEF does not endorse any company, brand, product or service.


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