Danish lifestyle sports brand hummel announces a partnership with Copenhagen 2021, a joint WorldPride and EuroGames festival to be held in Copenhagen, Denmark and Malmö, Sweden from August 12th to 22nd, 2021.
■Diversity and equality are needed globally
Over the 11-day event, more than 6,000 LGBTI+ athletes will compete in 29 different sports, and more than 750,000 people from overseas will take part in sports, culture, human rights, and pride activities. As an official partner of Copenhagen 2021, hummel will produce official merchandise such as apparel, accessories and footwear, which will go on sale sequentially from early 2021.
hummel CEO Allan Vad Nielsen said, "We are very pleased to be partnering with Copenhagen 2021. WorldPride and the EuroGames will not only be the biggest events held in Denmark to date, but will also be the most important events."
"Amidst an unprecedented pandemic and a global call for diversity and equality, Copenhagen 2021 will be the most important inclusive event taking place next summer. This is closely linked to Hummel's mission, values and spirit. As a Danish brand with a philosophy rooted in the power of sport and positive change, we are honored to support the LGBTI+ community."
Pernille, CEO of Copenhagen 2021 Drost said, "Hummel is committed to changing the world through sport, supporting campaigns against homophobia in football and supporting LGBTI+ people with their innovative rainbow uniforms at the 2018 World Cup in Russia. Their long-standing commitment to equality made them a natural partner for Copenhagen 2021."
■About Copenhagen 2021
Copenhagen 2021, a joint celebration of WorldPride and the EuroGames, will be held in Copenhagen, Denmark and Malmö, Sweden from August 12 to 22, 2021. For the first time, WorldPride and the EuroGames have been combined in a major event celebrating equality, sports, the arts, and human rights. Two major parades are planned to take place in response to the large-scale events taking place in both cities.
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■Diversity and equality are needed globally
Over the 11-day event, more than 6,000 LGBTI+ athletes will compete in 29 different sports, and more than 750,000 people from overseas will take part in sports, culture, human rights, and pride activities. As an official partner of Copenhagen 2021, hummel will produce official merchandise such as apparel, accessories and footwear, which will go on sale sequentially from early 2021.
hummel CEO Allan Vad Nielsen said, "We are very pleased to be partnering with Copenhagen 2021. WorldPride and the EuroGames will not only be the biggest events held in Denmark to date, but will also be the most important events."
"Amidst an unprecedented pandemic and a global call for diversity and equality, Copenhagen 2021 will be the most important inclusive event taking place next summer. This is closely linked to Hummel's mission, values and spirit. As a Danish brand with a philosophy rooted in the power of sport and positive change, we are honored to support the LGBTI+ community."
Pernille, CEO of Copenhagen 2021 Drost said, "Hummel is committed to changing the world through sport, supporting campaigns against homophobia in football and supporting LGBTI+ people with their innovative rainbow uniforms at the 2018 World Cup in Russia. Their long-standing commitment to equality made them a natural partner for Copenhagen 2021."
■About Copenhagen 2021
Copenhagen 2021, a joint celebration of WorldPride and the EuroGames, will be held in Copenhagen, Denmark and Malmö, Sweden from August 12 to 22, 2021. For the first time, WorldPride and the EuroGames have been combined in a major event celebrating equality, sports, the arts, and human rights. Two major parades are planned to take place in response to the large-scale events taking place in both cities.
Click here for company press release details
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