Copenhagen 2021 is a joint WorldPride and EuroGames festival taking place in Copenhagen, Denmark, and Malmö, Sweden, in August. As an official partner, Hummel will release rainbow-colored apparel. It will also be available exclusively in Japan through the official Hummel online store.
■The Fight for Diversity and Equality
Copenhagen 2021, held from August 12th to 22nd, is a joyous event celebrating diversity and equality, and is a joint WorldPride and EuroGames festival. As a tournament partner, Hummel will donate 1% of its global online sales to inclusive developing countries to support the LGBTI+ community.
For example, if your best friend was gay, would that cause any problems in your relationship? However, a quarter of people around the world believe that simply being LGBTI+ is a crime. In fact, homosexuality is illegal in 68 countries.
Copenhagen 2021 is an event for a better world where everyone is welcome. The fight for inclusion is not just for those who have been excluded or discriminated against; the more members who participate, the stronger the message we send to the world and the greater the power of our celebration. As an official partner of Copenhagen 2021, Hummel celebrates diversity and equality in sport and supports the LGBTI+ community.
■Copenhagen 2021 Collaboration Items
The collaboration items, which will be released exclusively in Japan ahead of the event, include four items: a t-shirt, long t-shirt, shorts, and a water bottle. With this collection, we celebrate love, diversity, inclusivity, and openness, and hope to spread these values in our everyday lives.
The long T-shirt and shorts feature many colors arranged like a national flag to represent everyone, including LGBTI+ people, and signify that everyone is a part of society.
The T-shirt features the rainbow-colored COPENHAGEN2021 logo for the ultimate celebratory style. The water bottle, with its ergonomic design and easy-to-open cap, makes it easy to stay hydrated on the go, and features the collaboration logo in the center, making it a happy item. Both items will be available exclusively on the official Hummel online store.
■Product information
HML FLAG T-SHIRT
UNISEX
Price: 5,500 yen (tax included)
Size: S・M (EURO size)
HML FLAG PRO T-SHIRT L/S
UNISEX
Price: ¥10,780 (tax included)
Size: S, M (EURO size)
HML FLAG PRO SHORTS
UNISEX
Price: ¥6,380 (tax included)
Size: S, M (EURO size)
HML CHP21 WATER BOTTLE
Price: ¥1,320 (tax included)
Size: Free (Height 23cm x Circumference 24.5cm)
■Hummel Official Online Store
https://www.sskstores.jp/hummel/sports/
■CPH2021 Image Video
https://youtu.be/7gM0Anfo810
About Copenhagen 2021
Copenhagen 2021, a joint celebration of WorldPride and the EuroGames, will be held in Copenhagen, Denmark, and Malmö, Sweden, from August 12 to 22, 2021. This major event, celebrating equality, sport, the arts, and human rights, marks the first time WorldPride and the EuroGames have been combined. Two major parades will also be held to accommodate the large-scale events taking place in both cities.
【OFFICIAL WEBSITE】https://copenhagen2021.com/
■About Hummel
The Danish sports brand "hummel" was founded in 1923 as the developer of the world's first studded cleats. At a time when soccer was played with leather shoes, studs were added to the flat soles of shoes, dramatically improving grip and making plays that were previously impossible possible. The brand then used the anecdote of a bumblebee (hummel in German), which was theoretically unable to fly because it was too heavy, but which, through repeated effort, was able to fly, and this was used as the brand name and logo. After 90 years of history, the brand is now developing its own unique brand story with the mission of "Change the World Through Sport," and continues to take on new challenges.
[OFFICIAL WEBSITE] http://hummel.co.jp
Click here for company press release details
■The Fight for Diversity and Equality
Copenhagen 2021, held from August 12th to 22nd, is a joyous event celebrating diversity and equality, and is a joint WorldPride and EuroGames festival. As a tournament partner, Hummel will donate 1% of its global online sales to inclusive developing countries to support the LGBTI+ community.
For example, if your best friend was gay, would that cause any problems in your relationship? However, a quarter of people around the world believe that simply being LGBTI+ is a crime. In fact, homosexuality is illegal in 68 countries.
Copenhagen 2021 is an event for a better world where everyone is welcome. The fight for inclusion is not just for those who have been excluded or discriminated against; the more members who participate, the stronger the message we send to the world and the greater the power of our celebration. As an official partner of Copenhagen 2021, Hummel celebrates diversity and equality in sport and supports the LGBTI+ community.
■Copenhagen 2021 Collaboration Items
The collaboration items, which will be released exclusively in Japan ahead of the event, include four items: a t-shirt, long t-shirt, shorts, and a water bottle. With this collection, we celebrate love, diversity, inclusivity, and openness, and hope to spread these values in our everyday lives.
The long T-shirt and shorts feature many colors arranged like a national flag to represent everyone, including LGBTI+ people, and signify that everyone is a part of society.
The T-shirt features the rainbow-colored COPENHAGEN2021 logo for the ultimate celebratory style. The water bottle, with its ergonomic design and easy-to-open cap, makes it easy to stay hydrated on the go, and features the collaboration logo in the center, making it a happy item. Both items will be available exclusively on the official Hummel online store.
■Product information
HML FLAG T-SHIRT
UNISEX
Price: 5,500 yen (tax included)
Size: S・M (EURO size)
HML FLAG PRO T-SHIRT L/S
UNISEX
Price: ¥10,780 (tax included)
Size: S, M (EURO size)
HML FLAG PRO SHORTS
UNISEX
Price: ¥6,380 (tax included)
Size: S, M (EURO size)
HML CHP21 WATER BOTTLE
Price: ¥1,320 (tax included)
Size: Free (Height 23cm x Circumference 24.5cm)
■Hummel Official Online Store
https://www.sskstores.jp/hummel/sports/
■CPH2021 Image Video
https://youtu.be/7gM0Anfo810
About Copenhagen 2021
Copenhagen 2021, a joint celebration of WorldPride and the EuroGames, will be held in Copenhagen, Denmark, and Malmö, Sweden, from August 12 to 22, 2021. This major event, celebrating equality, sport, the arts, and human rights, marks the first time WorldPride and the EuroGames have been combined. Two major parades will also be held to accommodate the large-scale events taking place in both cities.
【OFFICIAL WEBSITE】https://copenhagen2021.com/
■About Hummel
The Danish sports brand "hummel" was founded in 1923 as the developer of the world's first studded cleats. At a time when soccer was played with leather shoes, studs were added to the flat soles of shoes, dramatically improving grip and making plays that were previously impossible possible. The brand then used the anecdote of a bumblebee (hummel in German), which was theoretically unable to fly because it was too heavy, but which, through repeated effort, was able to fly, and this was used as the brand name and logo. After 90 years of history, the brand is now developing its own unique brand story with the mission of "Change the World Through Sport," and continues to take on new challenges.
[OFFICIAL WEBSITE] http://hummel.co.jp
Click here for company press release details
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