SNIDEL, a women's brand operated by Mash Style Lab Co., Ltd., will be releasing recommended summer outfits selected by actress and model Rio Uchida on the SNIDEL official online store and the e-commerce department store USAGI ONLINE from July 8th. In addition, all profits from the purchase of selected products will be donated to the MASH Group's charity project, MASH PARK PROJECT.
[Project details]
・Project name: KEEP SMILING CHARITY COLLECTION CURATIONS BY Rio Uchida
・Event period: July 8th (Wed) 12:00 ~ July 22nd (Wed) 23:59
・Sales page:
Official online store https://snidel.com/
Usagi Online https://usagi-online.com/s/200708USG/
Jacket ¥13,000 Camisole ¥4,500 Skirt ¥12,000 Ear cuff ¥5,900 Shoes ¥12,000
Dress ￥13,000 Pants ￥8,100 Ear cuff ￥4,200 Shoes ￥12,000
Dress 15,400 yen Ear cuff 4,200 yen Shoes ￥14,000
【About SNIDEL】
Based on the concept of “STREET x FORMAL”, SNIDEL expresses a playful taste that tickles the feminine psyche and a statement that exudes individuality, even in real clothes that never lose their elegance. With attention to detail down to the smallest detail and a carefully designed silhouette that makes you look slender, SNIDEL continues to deliver a modern, life-sized street style that any woman would love.
・Instagram: https://www.instagram.com/snidel_official/
【Uchida Rio】
Born in 1991 in Tokyo. Exclusive model for the magazine "MORE".
She gained popularity for her role as Chizu, the protagonist's childhood friend, in the 2018 drama "Ossan's Love" (TV Asahi), for which she won the Best Supporting Actress Award at the 22nd Nikkan Sports Drama Grand Prix. She has also appeared in the dramas "Kuragehime" (Fuji TV) and "The Buzzing Family Across the Street" (Nippon TV), and is starring in the drama "In the Next Life, I'll Do It Right" (TV Tokyo). In March 2020, the film "Masked Ward" was released, and she will be taking on her first period drama role as the heroine in the NHK BS period drama "Meiji Kaika Shinjuro Tantei Cho" (broadcast date TBA).
[About the MASH PARK PROJECT]
Following the Great East Japan Earthquake, Mash Holdings began considering how to rebuild as a company, and in 2016 launched a reconstruction support project based on the concept of "bringing the best smiles to children." Once a year, the company opens its headquarters to the public for the participatory charity event "MASH PARK PROJECT." All proceeds from the merchandise floor, as well as a portion of the sales from participating companies' booths and food stalls, are donated to the construction costs of "MASH PARK."
In 2020, the first park under this project, "MASH PARK ONAGAWA," will open in Onagawa Town, Miyagi Prefecture. The park will be designed by our group company, Mash Design Lab.
Click here for details on the company press release
[Project details]
・Project name: KEEP SMILING CHARITY COLLECTION CURATIONS BY Rio Uchida
・Event period: July 8th (Wed) 12:00 ~ July 22nd (Wed) 23:59
・Sales page:
Official online store https://snidel.com/
Usagi Online https://usagi-online.com/s/200708USG/
Jacket ¥13,000 Camisole ¥4,500 Skirt ¥12,000 Ear cuff ¥5,900 Shoes ¥12,000Dress ￥13,000 Pants ￥8,100 Ear cuff ￥4,200 Shoes ￥12,000Dress 15,400 yen Ear cuff 4,200 yen Shoes ￥14,000【About SNIDEL】
Based on the concept of “STREET x FORMAL”, SNIDEL expresses a playful taste that tickles the feminine psyche and a statement that exudes individuality, even in real clothes that never lose their elegance. With attention to detail down to the smallest detail and a carefully designed silhouette that makes you look slender, SNIDEL continues to deliver a modern, life-sized street style that any woman would love.
・Instagram: https://www.instagram.com/snidel_official/
【Uchida Rio】
Born in 1991 in Tokyo. Exclusive model for the magazine "MORE".
She gained popularity for her role as Chizu, the protagonist's childhood friend, in the 2018 drama "Ossan's Love" (TV Asahi), for which she won the Best Supporting Actress Award at the 22nd Nikkan Sports Drama Grand Prix. She has also appeared in the dramas "Kuragehime" (Fuji TV) and "The Buzzing Family Across the Street" (Nippon TV), and is starring in the drama "In the Next Life, I'll Do It Right" (TV Tokyo). In March 2020, the film "Masked Ward" was released, and she will be taking on her first period drama role as the heroine in the NHK BS period drama "Meiji Kaika Shinjuro Tantei Cho" (broadcast date TBA).
[About the MASH PARK PROJECT]
Following the Great East Japan Earthquake, Mash Holdings began considering how to rebuild as a company, and in 2016 launched a reconstruction support project based on the concept of "bringing the best smiles to children." Once a year, the company opens its headquarters to the public for the participatory charity event "MASH PARK PROJECT." All proceeds from the merchandise floor, as well as a portion of the sales from participating companies' booths and food stalls, are donated to the construction costs of "MASH PARK."
In 2020, the first park under this project, "MASH PARK ONAGAWA," will open in Onagawa Town, Miyagi Prefecture. The park will be designed by our group company, Mash Design Lab.
Click here for details on the company press release
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