GU, whose brand message is "YOUR FREEDOM - the freedom to reinvent yourself," is pleased to announce "ONE 2 MANY WARDROBE," a "new style."
What is "ONE 2 MANY WARDROBE," a "one piece, multiple wear"?
GU's new "ONE 2 MANY WARDROBE" collection is an attempt to create clothing that is just the right amount of trendy, and can be worn in a variety of different ways with just one piece. Starting with the Fall/Winter 2020 season, we aim to offer all customers the freedom to enjoy fashion by proposing fashion that is "seasonal, trendy, yet versatile," and "able to be worn in a variety of ways, adaptable to different temperatures and seasons, making it seasonless." This is why "one piece can be worn in multiple ways for a long time and is also sustainable."
As the times change, so too have people's lives. Balancing work and family life is the norm, and we are bombarded with a vast amount of information online every day. Even in these busy times, the desire to enjoy fashion remains strong. And because of these busy times, interest in health, beauty, and comfort is only growing. Climate changes, such as "shorter springs and autumns" and "warmer winters," are also having a major impact on people's lives. Amid these changes, GU is "connecting with consumers*" and listening to their voices: "I want to enjoy fashion more," "I want to combine trends with comfort," and "I want to be environmentally conscious and wear each piece for a long time." This led to the creation of the "One Piece, Multi-Purpose ONE2MANY WARDROBE."
*"Connecting with Consumers"
This is one of the "Three Connect Declarations," a major guideline announced in December 2019 to realize the brand message, "YOUR FREEDOM: The freedom to reinvent yourself." By "connecting with consumers," "connecting with producers," and "connecting with the planet," we aim to deliver fashion that brings smiles, excitement, and freedom to everyone.
"Fashion Awareness Survey"In late June 2020, GU conducted a fashion awareness survey on its official Instagram account. The results revealed a customer trend of "I want to enjoy fashion, but I've started to carefully select the one piece I really want to wear and wear it for a long time." We can also see that there is a need for products that can be worn for a long time, regardless of the season, and for seasonal items that are trendy but can be mixed and matched.
More than 60% of people responded that they are spending less on clothes.
- We can see that people are carefully selecting and purchasing the items they really want within their limited budget.
Total number of respondents: 28,651
Approximately 80% of people answered that they are interested in trends.
- Although people are spending less money on clothes, there is a strong desire to enjoy the trends of the season and fashion.
Total number of respondents: 20,460
The most common answer was that they are concerned about trends "when the seasons change."
- We found that people worry about what to wear and are conscious of trends more when the seasons change than when going out with friends or on a date.
Total number of respondents: 878
In addition to being on trend, being able to mix and match is also important.
- In addition to price and quality, many responses included "I'm interested in trends," "Excitement," and "Intuition," revealing a strong desire to enjoy fashion.
- Many responses included "Can I mix and match?" and "Can I use it for a long time," revealing the insight that people want to cherish each piece of clothing and wear it for a long time.
Total number of respondents: 1,640
WOMENS KEY ITEMS
Sheer Oversized Shirt 1,490 yen + tax On sale from early July
A shirt made from trendy sheer material. Can be worn as a top, a jacket, or as an inner layer under a knit or jacket, making it an item that can be worn in a variety of ways throughout the season. One piece will complete a trendy style.
Overall wide pants 2,490 yen + tax On sale from late July
You can enjoy a variety of styling options depending on the top you pair it with, and it's a piece that you can wear for a long time. The straps are adjustable in length. The elegant material means you can enjoy a look that's not too casual.
Light Corduroy Straight Pants 1,990 yen + tax On sale from late September
Made from a lightweight corduroy material, these pants can be worn all year round. The sheen of the material and fine ridges mean they don't look too casual. The beautiful straight silhouette, combined with the fine ridges, gives the pants an outstanding leg-lengthening effect.
CPO Jacket 2,990 yen + tax, on sale from early September
This oversized jacket can be worn casually with any innerwear, and the large front pockets give it a trendy utility feel. The length falls at the back to provide ample coverage for those troublesome waist areas, and the pockets on the sides make it easy to use.
Short Hoodie Coat 3,990 yen + tax On sale from late October
With a moderately relaxed silhouette and short length, this outerwear goes well with any bottoms. The wool-like synthetic material is lighter and more comfortable to wear than wool, making it a versatile outerwear that can be easily coordinated with both casual and dressy outfits.
Long CPO Jacket 3,990 yen + tax, on sale from late October
The CPO jacket has now evolved into a long length. Depending on the items you pair it with, you can enjoy it all year round, from autumn through to early spring. The round hem means it doesn't feel too heavy even though it's long, and it comes with convenient side pockets, making it a great piece.
MENS KEY ITEMS
Loose Fit Shirt 1,490 yen + tax On sale from early July
With a trendy oversized silhouette, this item is perfect for wearing on its own or as a jacket. With its dropped shoulder design and long sleeves, it is an item that allows you to enjoy this year's trendy style.
Easy Ankle Pants 1,990 yen + tax Sales scheduled to start in early July
Made from a refined material, these items are perfect for a neat style. With an easy elastic waist and a relaxed ankle length, they are light and comfortable to wear. The slim tapered silhouette allows you to enjoy trendy styling with just one piece.
Chef Pants 1,490 yen + tax Sales scheduled to start in late July
Made from durable cotton, these are excellent bottoms that can be worn all year round. The wide elastic waistband and drawstring make them easy to put on and take off. The tapered silhouette provides just the right amount of room in the thighs, making them a trendy look all on their own.
CPO Shirt 2,490 yen + tax Sales scheduled to start in late August
This is a trendy piece with an oversized silhouette and large front pockets. It has pockets on both sides, which makes it very easy to use. It can be worn on its own, or paired with bottoms made of the same material to create a set, which will give you a wide range of styling options.
Color Block Mountain Parka 3,990 yen + tax Sales to begin in early August
This outerwear has four functions: windproof, water repellent, water pressure resistant, and breathable. The inner seams are seam taped to prevent water from entering, and the front pockets are equipped with hand warmers that allow you to reach your hands from the sides, making this a highly functional outerwear.
Fleece Check Oversized Shirt 2,490 yen + tax, on sale from late September
Made from soft and comfortable fleece material, the slightly dropped shoulder silhouette creates a trendy look.
Sweat-like hoodie sweater 2,490 yen + tax, on sale from late August
This item is made with jacquard knitting using two strands of yarn, resulting in a thick, chewy knit. It has a smooth, even surface with a firm feel, and the silhouette maintains its shape, making it an item that can be easily coordinated with any outfit.
Click here for company press release details
What is "ONE 2 MANY WARDROBE," a "one piece, multiple wear"?
GU's new "ONE 2 MANY WARDROBE" collection is an attempt to create clothing that is just the right amount of trendy, and can be worn in a variety of different ways with just one piece. Starting with the Fall/Winter 2020 season, we aim to offer all customers the freedom to enjoy fashion by proposing fashion that is "seasonal, trendy, yet versatile," and "able to be worn in a variety of ways, adaptable to different temperatures and seasons, making it seasonless." This is why "one piece can be worn in multiple ways for a long time and is also sustainable."
As the times change, so too have people's lives. Balancing work and family life is the norm, and we are bombarded with a vast amount of information online every day. Even in these busy times, the desire to enjoy fashion remains strong. And because of these busy times, interest in health, beauty, and comfort is only growing. Climate changes, such as "shorter springs and autumns" and "warmer winters," are also having a major impact on people's lives. Amid these changes, GU is "connecting with consumers*" and listening to their voices: "I want to enjoy fashion more," "I want to combine trends with comfort," and "I want to be environmentally conscious and wear each piece for a long time." This led to the creation of the "One Piece, Multi-Purpose ONE2MANY WARDROBE."
*"Connecting with Consumers"
This is one of the "Three Connect Declarations," a major guideline announced in December 2019 to realize the brand message, "YOUR FREEDOM: The freedom to reinvent yourself." By "connecting with consumers," "connecting with producers," and "connecting with the planet," we aim to deliver fashion that brings smiles, excitement, and freedom to everyone.
"Fashion Awareness Survey"In late June 2020, GU conducted a fashion awareness survey on its official Instagram account. The results revealed a customer trend of "I want to enjoy fashion, but I've started to carefully select the one piece I really want to wear and wear it for a long time." We can also see that there is a need for products that can be worn for a long time, regardless of the season, and for seasonal items that are trendy but can be mixed and matched.
More than 60% of people responded that they are spending less on clothes.
- We can see that people are carefully selecting and purchasing the items they really want within their limited budget.
Total number of respondents: 28,651
Approximately 80% of people answered that they are interested in trends.
- Although people are spending less money on clothes, there is a strong desire to enjoy the trends of the season and fashion.
Total number of respondents: 20,460
The most common answer was that they are concerned about trends "when the seasons change."
- We found that people worry about what to wear and are conscious of trends more when the seasons change than when going out with friends or on a date.
Total number of respondents: 878
In addition to being on trend, being able to mix and match is also important.
- In addition to price and quality, many responses included "I'm interested in trends," "Excitement," and "Intuition," revealing a strong desire to enjoy fashion.
- Many responses included "Can I mix and match?" and "Can I use it for a long time," revealing the insight that people want to cherish each piece of clothing and wear it for a long time.
Total number of respondents: 1,640
WOMENS KEY ITEMS
Sheer Oversized Shirt 1,490 yen + tax On sale from early July
A shirt made from trendy sheer material. Can be worn as a top, a jacket, or as an inner layer under a knit or jacket, making it an item that can be worn in a variety of ways throughout the season. One piece will complete a trendy style.
Overall wide pants 2,490 yen + tax On sale from late July
You can enjoy a variety of styling options depending on the top you pair it with, and it's a piece that you can wear for a long time. The straps are adjustable in length. The elegant material means you can enjoy a look that's not too casual.
Light Corduroy Straight Pants 1,990 yen + tax On sale from late September
Made from a lightweight corduroy material, these pants can be worn all year round. The sheen of the material and fine ridges mean they don't look too casual. The beautiful straight silhouette, combined with the fine ridges, gives the pants an outstanding leg-lengthening effect.
CPO Jacket 2,990 yen + tax, on sale from early September
This oversized jacket can be worn casually with any innerwear, and the large front pockets give it a trendy utility feel. The length falls at the back to provide ample coverage for those troublesome waist areas, and the pockets on the sides make it easy to use.
Short Hoodie Coat 3,990 yen + tax On sale from late October
With a moderately relaxed silhouette and short length, this outerwear goes well with any bottoms. The wool-like synthetic material is lighter and more comfortable to wear than wool, making it a versatile outerwear that can be easily coordinated with both casual and dressy outfits.
Long CPO Jacket 3,990 yen + tax, on sale from late October
The CPO jacket has now evolved into a long length. Depending on the items you pair it with, you can enjoy it all year round, from autumn through to early spring. The round hem means it doesn't feel too heavy even though it's long, and it comes with convenient side pockets, making it a great piece.
MENS KEY ITEMS
Loose Fit Shirt 1,490 yen + tax On sale from early July
With a trendy oversized silhouette, this item is perfect for wearing on its own or as a jacket. With its dropped shoulder design and long sleeves, it is an item that allows you to enjoy this year's trendy style.
Easy Ankle Pants 1,990 yen + tax Sales scheduled to start in early July
Made from a refined material, these items are perfect for a neat style. With an easy elastic waist and a relaxed ankle length, they are light and comfortable to wear. The slim tapered silhouette allows you to enjoy trendy styling with just one piece.
Chef Pants 1,490 yen + tax Sales scheduled to start in late July
Made from durable cotton, these are excellent bottoms that can be worn all year round. The wide elastic waistband and drawstring make them easy to put on and take off. The tapered silhouette provides just the right amount of room in the thighs, making them a trendy look all on their own.
CPO Shirt 2,490 yen + tax Sales scheduled to start in late August
This is a trendy piece with an oversized silhouette and large front pockets. It has pockets on both sides, which makes it very easy to use. It can be worn on its own, or paired with bottoms made of the same material to create a set, which will give you a wide range of styling options.
Color Block Mountain Parka 3,990 yen + tax Sales to begin in early August
This outerwear has four functions: windproof, water repellent, water pressure resistant, and breathable. The inner seams are seam taped to prevent water from entering, and the front pockets are equipped with hand warmers that allow you to reach your hands from the sides, making this a highly functional outerwear.
Fleece Check Oversized Shirt 2,490 yen + tax, on sale from late September
Made from soft and comfortable fleece material, the slightly dropped shoulder silhouette creates a trendy look.
Sweat-like hoodie sweater 2,490 yen + tax, on sale from late August
This item is made with jacquard knitting using two strands of yarn, resulting in a thick, chewy knit. It has a smooth, even surface with a firm feel, and the silhouette maintains its shape, making it an item that can be easily coordinated with any outfit.
Click here for company press release details
The press releases included in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
