World, which has been serving up its flagship brand, "UNTITLED," is launching a new brand, "UNTITLED Eclat," this fall/winter season. The new brand offers high-quality, beautiful forms, primarily for women in their 40s. The first store, measuring approximately 55.2 m², opened at Seibu Shibuya on August 30th. The brand develops styling and forms to express feminine beauty, primarily using high-quality imported European materials. The high center of gravity, slim front, and three-dimensional depth create a beautiful silhouette, creating a comfortable fit that feels like it's one with the skin. Bags and accessories are also selected from overseas, primarily from Paris. The brand's key color is a noble midnight blue, which is reflected in product colors and store design. The second store, measuring approximately 66.2 m², will open at Keio Department Store Shinjuku on September 19th, with plans to expand primarily to urban department stores.