Santa Maria Novella has launched a new facial care line, the Hydralia Line, which expands on its popular skincare cream, Hydralia Cream. In addition to Hydralia Cream, three new items will be released on November 6th: an exfoliating mask, an essence, and a sleeping mask.
Hydralia Line
Hydralia Cream is a day cream for normal to combination skin that protects and moisturizes. Its light texture and soft, gentle rose and gardenia scent have made it a popular choice, leading to the long-awaited launch of the series.
Hydralia Gentle Exfoliating Mask (100ml/13,000 yen)
The new "Hydralia Gentle Exfoliating Mask" is a cleansing cream for daily use on the face and décolleté. Its biodegradable scrubbing particles gently exfoliate the skin, while papaya fruit extract, lactococcus ferment lysate, and bacillus ferment provide cleansing benefits while moisturizing the skin.
Hydralia Essence (30ml/11,000 yen)
Hydralia Essence is a non-sticky, watery-based gel for the face and décolleté. When used after lotion, it prepares the skin to better absorb the treatment effects of subsequent skincare cosmetics. It has excellent refreshing and moisturizing effects, and makes makeup go on smoothly!
Left: Hydralia Sleeping Mask (50ml/15,600 yen)Right: Hydralia Cream (50ml/12,000 yen)
The Hydralia Sleeping Mask is a skincare gel mask for the face and décolleté to be used before bed to deeply moisturize and balance tired, stressed skin.
These new items in the Hydralia line will be available in advance on the Santa Maria Novella online store from mid-October. Additionally, a new Santa Maria Novella concept store will open on the second floor of Shibuya PARCO, which will have its grand opening on November 22nd.
Hydralia LineHydralia Cream is a day cream for normal to combination skin that protects and moisturizes. Its light texture and soft, gentle rose and gardenia scent have made it a popular choice, leading to the long-awaited launch of the series.
Hydralia Gentle Exfoliating Mask (100ml/13,000 yen)The new "Hydralia Gentle Exfoliating Mask" is a cleansing cream for daily use on the face and décolleté. Its biodegradable scrubbing particles gently exfoliate the skin, while papaya fruit extract, lactococcus ferment lysate, and bacillus ferment provide cleansing benefits while moisturizing the skin.
Hydralia Essence (30ml/11,000 yen)Hydralia Essence is a non-sticky, watery-based gel for the face and décolleté. When used after lotion, it prepares the skin to better absorb the treatment effects of subsequent skincare cosmetics. It has excellent refreshing and moisturizing effects, and makes makeup go on smoothly!
Left: Hydralia Sleeping Mask (50ml/15,600 yen)Right: Hydralia Cream (50ml/12,000 yen)The Hydralia Sleeping Mask is a skincare gel mask for the face and décolleté to be used before bed to deeply moisturize and balance tired, stressed skin.
These new items in the Hydralia line will be available in advance on the Santa Maria Novella online store from mid-October. Additionally, a new Santa Maria Novella concept store will open on the second floor of Shibuya PARCO, which will have its grand opening on November 22nd.
