Since its founding in 1938, Columbia has consistently provided highly original and innovative outdoor wear. The brand is an official supporter of FUJI ROCK FESTIVAL '20, Japan's largest outdoor rock festival. The festival collaboration T-shirts will be available at Columbia stores and the Columbia online store from July 10, 2020. As announced by the organizers, this year's Fuji Rock Festival has been postponed until next year to prevent the spread of COVID-19. However, to support the continued development of festival culture in Japan, Columbia will donate 1% of sales from the collaboration T-shirts to the Japanese Red Cross Society's activities, including COVID-19 response efforts. The Fuji Rock Festival '20 collaboration T-shirts feature features designed to enhance your outdoor music festival experience, including moisture-wicking, quick-drying Omni-Wick technology that keeps you dry and comfortable even when you sweat, and UV-blocking Omni-Shade technology. The illustrations, created by illustrator Yu Nagaba, will be featured again this year. The Fuji Rock-esque T-shirts feature images of people wearing ponchos enjoying music to the fullest even in the rain, and come in two simple colors: white and brown. Customers who purchase the collaboration T-shirt will also receive an original sticker with the message, "Let's look forward to next year's music festivals, including Fuji Rock, while maintaining social distancing!" Columbia has been a long-time enthusiastic supporter of summer festivals, providing items such as staff jackets made with its proprietary waterproof and breathable technology, Omni-Tech.

■Product Details
>Product Name: ROCK TO ROAD SHORT SLEEVE TEE />Item number: PM1549
Price: ¥4,300 + tax
Material: 65% polyester, 35% cotton
Size: Unisex S, M, L, XL
Color: 100 (White), 248 (Dark Sienna)
■Donation
1% of sales from the "Rock to Road T-shirt," a collaboration with Fuji Rock, will be donated to the Japanese Red Cross Society's activities, including those responding to COVID-19.

■Original Sticker
Customers who purchase the "Rock to Road T-shirt" will receive an original sticker redesigned by Yu Nagaba based on the illustration on the collaboration T-shirt. The sticker features the message, "Let's look forward to next year's music festivals, including Fuji Rock, while maintaining social distancing!"


■Artist Profile


Nagaba Yu
Illustrator and artist. His specialty is simple line drawings that capture the characteristics of people. In addition to producing one piece of work every day as private work, he is also active in a wide range of fields, including advertising, books, and collaborations with apparel brands.
https://www.instagram.com/kaerusensei/



Company Press Release Details