THE TOP LAND Co., Ltd. will begin selling "Disinfecting Mist Spray 365 Days," a body care and hair care brand from MammaBaby, developed by a pharmaceutical company for medical institutions, made primarily from calcium hydroxide (HSSP), at department stores, select shops, drugstores, and other locations nationwide from June 27th.
In addition, based on the brand's philosophy of "Safety and peace of mind for all children and their supporters," the company will provide disinfecting products free of charge and provide ongoing support online to daycare centers, kindergartens, pediatric clinics, and other facilities across the country that have begun to gradually reopen following the lifting of the state of emergency due to COVID-19.
>
With a pH of over 12.4, it creates an environment where viruses cannot survive*1
>Mama Baby Disinfecting Mist Spray 365 Days
> (100 mL / Portable) 780 yen (excluding tax)
http://mammababy.jp
Release date: Saturday, June 27th / Pre-orders begin: Friday, June 12th
Available at: Department stores, select shops, and drugstores nationwide (http://mammababy.jp/stores/)
Ingredients: Water, calcium hydroxide / Recommended usage: 15 times a day for approximately 1.5 months (1 pump is 0.15ml / (Approximately 666 times)
【Effectiveness】
【pH 12.6 - 13.2】
Instantly creates an environment of pH 12.4 or higher, which is considered unviable for many viruses and pathogenic bacteria, destroying their outer membranes (proteins) and inactivating them.
Made from 100% natural ingredients (calcium hydroxide: HSSP and water), it demonstrates 99.99% disinfecting power.
vs Alcohol
There are two types of viruses: enveloped viruses*2 and non-enveloped viruses*3. Alcohol is ineffective against non-enveloped viruses. Furthermore, the alcohol concentration decreases when the object is wet, raising concerns about reduced disinfection effectiveness.
vs Sodium Hypochlorite (Strong Alkaline)
With a pH of 8.5-13.5, it has strong disinfecting power, but is highly toxic and requires careful handling. Additionally, its unstable nature in the presence of air, heat, and light can accelerate the decomposition of active chlorine, reducing its disinfecting power. It is effective against non-enveloped viruses, which alcohol is not effective against.
vs Hypochlorous Acid Water (Slightly/Weakly Acidic)
It disinfects by reacting with organic matter, so it is not effective on surfaces that are dirty and is not suitable for spraying. It is effective against non-enveloped viruses that alcohol is not effective against.
*1 It does not remove all viruses and bacteria. *2 Coronavirus (SARS-CoV), herpes simplex (including cold sores), Ebola, AIDS, influenza, etc. *3 Norovirus, adenovirus, hepatitis A, poliovirus, coxsackievirus (including hand, foot, and mouth disease), etc.
This product, with a pH above 13 [pH 12.6 - 13.2], is made primarily from calcium hydroxide: HSSP, a proprietary process using only 365-day (approximately one year) scallop shells, which have a high concentration of the ingredients that give it its powerful disinfecting power. Among calcium hydroxides, slaked lime, derived from limestone, has long been used to disinfect and inactivate plague and, more recently, avian influenza and foot-and-mouth disease viruses. While its strong irritant properties to the human body were an issue, the calcium hydroxide (HSSP) used as the main ingredient in this product has the same level of disinfecting power and has been proven safe.
Its disinfecting effectiveness has been proven against a variety of bacteria, including MRSA, influenza virus, E. coli, O-157, norovirus, Staphylococcus aureus, and Salmonella, as well as enveloped and non-enveloped viruses.
This product is made entirely from natural ingredients used in food. It returns to a neutral pH upon contact with the skin, so there is no need to worry about irritation.
Four safety tests conducted by the Japan Food Research Laboratories have proven that all items are within the safe zone.
Alcohol-free / Hypochlorite-free / Surfactant-free / Preservative-free / Colorant-free / Fragrance-free / Silicone-free
Can be used in all aspects of daily life, such as on clothing and at the dining table.
As schools reopen while the COVID-19 pandemic has not yet been fully contained, we hope to alleviate the anxiety of staff working to prevent infection within schools, as well as children and their families, and to help prevent infection and reduce risk within schools. As a small company, we are limited in our capabilities, but we will continue to do our utmost to utilize the knowledge and technology we have cultivated over the years.
・We will provide 10,000 bottles of disinfectant product free of charge to daycare centers, kindergartens, pediatric clinics, etc. nationwide.
・Starting Wednesday, July 1st, we will continue to provide up to 10,000 bottles per month online at cost (product cost plus shipping) to facilities where ongoing infection control measures are essential.
Orcelli, the maker of Mama Baby, is a long-established Italian pharmaceutical company that primarily develops products for medical institutions. Since the beginning of the COVID-19 pandemic, the entire company has been supporting medical institutions and healthcare professionals on the front lines in Italy, including by providing disinfectant products.
While Mama Baby has a strong desire to "deliver safety and security to the daily lives of children around the world," we have had to halt production of some consumer products in order to prioritize medical facilities, making it impossible to create new products. Now, Orcelli's R&D department has collaborated with the Japanese team, leveraging the knowledge and technology cultivated at a long-established pharmaceutical company to create a new, made-in-Japan disinfectant product that is both child-friendly and environmentally friendly.
Click here for company press release details
In addition, based on the brand's philosophy of "Safety and peace of mind for all children and their supporters," the company will provide disinfecting products free of charge and provide ongoing support online to daycare centers, kindergartens, pediatric clinics, and other facilities across the country that have begun to gradually reopen following the lifting of the state of emergency due to COVID-19.
>
With a pH of over 12.4, it creates an environment where viruses cannot survive*1
>Mama Baby Disinfecting Mist Spray 365 Days
> (100 mL / Portable) 780 yen (excluding tax)
http://mammababy.jp
Release date: Saturday, June 27th / Pre-orders begin: Friday, June 12th
Available at: Department stores, select shops, and drugstores nationwide (http://mammababy.jp/stores/)
Ingredients: Water, calcium hydroxide / Recommended usage: 15 times a day for approximately 1.5 months (1 pump is 0.15ml / (Approximately 666 times)
【Effectiveness】
Creates an environment where viruses cannot survive with the power to exceed pH 12.4※1
- A new disinfectant developed using pharmaceutical company expertise and Japanese technology -【pH 12.6 - 13.2】
Instantly creates an environment of pH 12.4 or higher, which is considered unviable for many viruses and pathogenic bacteria, destroying their outer membranes (proteins) and inactivating them.
Made from 100% natural ingredients (calcium hydroxide: HSSP and water), it demonstrates 99.99% disinfecting power.
vs Alcohol
There are two types of viruses: enveloped viruses*2 and non-enveloped viruses*3. Alcohol is ineffective against non-enveloped viruses. Furthermore, the alcohol concentration decreases when the object is wet, raising concerns about reduced disinfection effectiveness.
vs Sodium Hypochlorite (Strong Alkaline)
With a pH of 8.5-13.5, it has strong disinfecting power, but is highly toxic and requires careful handling. Additionally, its unstable nature in the presence of air, heat, and light can accelerate the decomposition of active chlorine, reducing its disinfecting power. It is effective against non-enveloped viruses, which alcohol is not effective against.
vs Hypochlorous Acid Water (Slightly/Weakly Acidic)
It disinfects by reacting with organic matter, so it is not effective on surfaces that are dirty and is not suitable for spraying. It is effective against non-enveloped viruses that alcohol is not effective against.
*1 It does not remove all viruses and bacteria. *2 Coronavirus (SARS-CoV), herpes simplex (including cold sores), Ebola, AIDS, influenza, etc. *3 Norovirus, adenovirus, hepatitis A, poliovirus, coxsackievirus (including hand, foot, and mouth disease), etc.
The reason for its powerful disinfecting power: 365-day calcium hydroxide: HSSP
This product, with a pH above 13 [pH 12.6 - 13.2], is made primarily from calcium hydroxide: HSSP, a proprietary process using only 365-day (approximately one year) scallop shells, which have a high concentration of the ingredients that give it its powerful disinfecting power. Among calcium hydroxides, slaked lime, derived from limestone, has long been used to disinfect and inactivate plague and, more recently, avian influenza and foot-and-mouth disease viruses. While its strong irritant properties to the human body were an issue, the calcium hydroxide (HSSP) used as the main ingredient in this product has the same level of disinfecting power and has been proven safe.
Third-Party Evidence
Its disinfecting effectiveness has been proven against a variety of bacteria, including MRSA, influenza virus, E. coli, O-157, norovirus, Staphylococcus aureus, and Salmonella, as well as enveloped and non-enveloped viruses.
Safety Information
This product is made entirely from natural ingredients used in food. It returns to a neutral pH upon contact with the skin, so there is no need to worry about irritation.
Four safety tests conducted by the Japan Food Research Laboratories have proven that all items are within the safe zone.
Alcohol-free / Hypochlorite-free / Surfactant-free / Preservative-free / Colorant-free / Fragrance-free / Silicone-free
Can be used in all aspects of daily life, such as on clothing and at the dining table.
"Safety and peace of mind for all children and their supporters."
As schools reopen while the COVID-19 pandemic has not yet been fully contained, we hope to alleviate the anxiety of staff working to prevent infection within schools, as well as children and their families, and to help prevent infection and reduce risk within schools. As a small company, we are limited in our capabilities, but we will continue to do our utmost to utilize the knowledge and technology we have cultivated over the years.
・We will provide 10,000 bottles of disinfectant product free of charge to daycare centers, kindergartens, pediatric clinics, etc. nationwide.
・Starting Wednesday, July 1st, we will continue to provide up to 10,000 bottles per month online at cost (product cost plus shipping) to facilities where ongoing infection control measures are essential.
Building a Bridge with Italy
Orcelli, the maker of Mama Baby, is a long-established Italian pharmaceutical company that primarily develops products for medical institutions. Since the beginning of the COVID-19 pandemic, the entire company has been supporting medical institutions and healthcare professionals on the front lines in Italy, including by providing disinfectant products.
While Mama Baby has a strong desire to "deliver safety and security to the daily lives of children around the world," we have had to halt production of some consumer products in order to prioritize medical facilities, making it impossible to create new products. Now, Orcelli's R&D department has collaborated with the Japanese team, leveraging the knowledge and technology cultivated at a long-established pharmaceutical company to create a new, made-in-Japan disinfectant product that is both child-friendly and environmentally friendly.
Click here for company press release details
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