Isetan's casual gift site, "MOO:D MARK by ISETAN," has collaborated with author and manga artist Erika Kobayashi and graphic designer Mina Tabei, along with tea specialty store NAVARASA, to create an original tea line called "Diaries."
About MOO:D MARK by ISETAN:
This is a specialized online casual gift site where Isetan's gift concierge will help you choose a gift, and you'll find a wide selection of gifts perfect for special occasions. We have everything from popular classic gifts to stylish presents for that special someone.
Original Black Tea "Diaries"
Inspired by the "Izumi Shikibu Diary," in which Kobayashi and Tabei beautifully depict nature, and the diaries written for three seasons -- spring, summer, and autumn -- including Tanabata on July 7th, three delicate, fragrant flavors were created through repeated tastings of tea leaves collected from famous black tea-producing regions, perfectly matching the scenes imagined in the diary.
■ Diaries 10th Mountain Fresh Tea
2,052 yen (tax included)
This black tea is inspired by a waka poem written around April 10th. This tea is a blend of three types of first-flush tea leaves picked in spring, which evoke the images of spring budding, vitality, and freshness, along with a hint of melancholy and nostalgia, as evoked in the song's images of "transience, from spring to summer, sunlight, shadow, and strength."
https://moodmark.mistore.jp/product/MM-0410790007231.html
■Diaries 7th Non-caffeinated Fruit Tea
1,836 yen (tax included)
This fruit tea is inspired by the waka poem for Tanabata, which falls on July 7th. The scenes contained in the song - "Orihime, Hikoboshi, Tanabata, romance, splendor" - evoke hidden passion and longing, and this lustrous ruby-colored tea is blended with dried fruit, hibiscus, and rosehips. It is caffeine-free, so you can enjoy it safely before bed.
https://moodmark.mistore.jp/product/MM-0410790007248.html
■Diaries 21st Decaf Peach & Bergamot Tea
1,836 yen (tax included)
This black tea is inspired by a waka poem about the Ariake moon, which falls around September 20th. The song evokes the image of "the moon the day after the full moon, dawn, the sadness I continue to think of all night long," so we chose a mild decaffeinated tea base with a sprinkling of osmanthus and vibrant blue cornflower. The rich aroma of peach evokes the deep landscape of the night sky, while the refreshing fragrance of bergamot evokes the arrival of dawn. As it is caffeine-free, it can be enjoyed safely before bed. *Caffeine content less than 0.01%
https://moodmark.mistore.jp/product/MM-0410790007255.html
Profile
Kobayashi Erika (Writer/Manga Artist)
Her main works include Breakfast with Madame Curie (nominated for the 27th Mishima Prize and the 151st Akutagawa Prize), Trinity, Trinity, Trinity (both published by Shueisha), Dear Kittys, which is based on the diaries of her father and Anne Frank, and Children of Light 1−3, a comic that traces the history of radioactivity (both published by Little More).
Tabei Mina (Art Director/Graphic Designer)
After studying under Hattori Kazunari, she went independent in 2014 and has worked mainly in advertising, CI, packaging, books, magazines, etc. She also started her activities as "kvina" in 2009. She also worked on the cover design of Kobayashi Erika's book "Breakfast with Madame Curie."
Tea Specialty Shop NAVARASA
A tea specialty shop exclusive to Isetan Shinjuku that stocks Darjeeling teas carefully selected by farm and quality season, black teas from around the world, Chinese teas, original blends, aromatic teas, herbal teas, and more.
MOO:D MARK by ISETAN
https://moodmark.mistore.jp/
Click here for company press release details
About MOO:D MARK by ISETAN:
This is a specialized online casual gift site where Isetan's gift concierge will help you choose a gift, and you'll find a wide selection of gifts perfect for special occasions. We have everything from popular classic gifts to stylish presents for that special someone.
Original Black Tea "Diaries"
Inspired by the "Izumi Shikibu Diary," in which Kobayashi and Tabei beautifully depict nature, and the diaries written for three seasons -- spring, summer, and autumn -- including Tanabata on July 7th, three delicate, fragrant flavors were created through repeated tastings of tea leaves collected from famous black tea-producing regions, perfectly matching the scenes imagined in the diary.
■ Diaries 10th Mountain Fresh Tea
2,052 yen (tax included)
This black tea is inspired by a waka poem written around April 10th. This tea is a blend of three types of first-flush tea leaves picked in spring, which evoke the images of spring budding, vitality, and freshness, along with a hint of melancholy and nostalgia, as evoked in the song's images of "transience, from spring to summer, sunlight, shadow, and strength."
https://moodmark.mistore.jp/product/MM-0410790007231.html
■Diaries 7th Non-caffeinated Fruit Tea
1,836 yen (tax included)
This fruit tea is inspired by the waka poem for Tanabata, which falls on July 7th. The scenes contained in the song - "Orihime, Hikoboshi, Tanabata, romance, splendor" - evoke hidden passion and longing, and this lustrous ruby-colored tea is blended with dried fruit, hibiscus, and rosehips. It is caffeine-free, so you can enjoy it safely before bed.
https://moodmark.mistore.jp/product/MM-0410790007248.html
■Diaries 21st Decaf Peach & Bergamot Tea
1,836 yen (tax included)
This black tea is inspired by a waka poem about the Ariake moon, which falls around September 20th. The song evokes the image of "the moon the day after the full moon, dawn, the sadness I continue to think of all night long," so we chose a mild decaffeinated tea base with a sprinkling of osmanthus and vibrant blue cornflower. The rich aroma of peach evokes the deep landscape of the night sky, while the refreshing fragrance of bergamot evokes the arrival of dawn. As it is caffeine-free, it can be enjoyed safely before bed. *Caffeine content less than 0.01%
https://moodmark.mistore.jp/product/MM-0410790007255.html
Profile
Kobayashi Erika (Writer/Manga Artist)
Her main works include Breakfast with Madame Curie (nominated for the 27th Mishima Prize and the 151st Akutagawa Prize), Trinity, Trinity, Trinity (both published by Shueisha), Dear Kittys, which is based on the diaries of her father and Anne Frank, and Children of Light 1−3, a comic that traces the history of radioactivity (both published by Little More).
Tabei Mina (Art Director/Graphic Designer)
After studying under Hattori Kazunari, she went independent in 2014 and has worked mainly in advertising, CI, packaging, books, magazines, etc. She also started her activities as "kvina" in 2009. She also worked on the cover design of Kobayashi Erika's book "Breakfast with Madame Curie."
Tea Specialty Shop NAVARASA
A tea specialty shop exclusive to Isetan Shinjuku that stocks Darjeeling teas carefully selected by farm and quality season, black teas from around the world, Chinese teas, original blends, aromatic teas, herbal teas, and more.
MOO:D MARK by ISETAN
https://moodmark.mistore.jp/
Click here for company press release details
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