FENDI, the luxury brand representing Rome, Italy, is pleased to announce the "California Sky" collection, an exclusive collaboration with Los Angeles-based visual artist Joshua Vides.


Creative Director Silvia Venturini Fendi's Pre-Fall 2020 collection is infused with a dynamic, free-spirited California vibe. Joshua Vides, one of the most talked-about artists on the contemporary art scene, is known for his unique creative style, which he draws with black and white marker. His ready-to-wear and accessories for women and men are both dazzlingly cool and have a cartoonish humor.


Adding touches of sky blue and wisteria violet to his signature style, the collection offers a wide range of urban and resort styles featuring charming trompe l'oeil and 3D designs. He also reinterprets floral motifs in a lively and slightly whimsical way. The Fendi stamp and the iconic FF logo are layered over textiles inspired by the colors of the Roman sky.


Decorative motifs bring a bold, artistic feel to women's designs, combining urban and resort style. Focusing on lightweight materials, the collection ranges from street-inspired nylon windbreakers and embossed cycling shorts, compact knitwear and printed denim pants, luxurious fur coats and cardigans, reversible padded blousons and leather jackets, as well as elegant jacquard evening wear. For beach escapes, kaftans, poplin shirtdresses and other dynamic beachwear are perfect.


His marker style also lends a distinctive flair to Fendi's iconic accessories. The iconic Peekaboo and Baguette bags are now available in soft, padded leather. Additionally, the new Leather Shopping Bag, Colibrì pumps and FFluid sneakers are crafted from polished leather.

Similar graphics are featured in the men's collection, adding a chic twist to cotton shirts, satin blousons, embossed leather outerwear, T-shirts, cotton trousers and, of course, accessories, all bearing trompe l'oeil motifs, floral prints and the FF logo. Enjoy a wide selection of items, from the iconic "Baguette" backpack and small leather goods to sneakers and sandals.

Sunglasses are also available. The best-selling women's model, "Fendirama," features a silver metal frame and silver mirrored lenses with a Fendi stamp, while the latest men's model, "Botanical Fendi," features an ultra-lightweight white shield and gray mirrored lenses with the iconic FF logo boldly.


"California Sky" Embodying the World of Fendi at the Fendi Omotesando Store
Starting on Thursday, June 25th, when the collection launches, the Fendi Omotesando store will be the only store in Japan to feature "California Sky"-inspired interior décor, as well as a special show window. Enjoy the unique, graphic space designed by Joshua Vides.

"California Sky" Pop-In
Thursday, June 25th – Wednesday, July 29th, 2020
Fendi Omotesando Store 3-5 Kita-Aoyama, Minato-ku, Tokyo 107-0061
11pm – 8pm, irregular holidays

Special LINE content available for a limited time!


To commemorate the launch of this collection, the official Fendi LINE account will offer special content exclusively for LINE friends from June 26th to July 31st, 2020. Enjoy the online jigsaw puzzle "FENDI PUZZLE," featuring graphics by Joshua Vides and imagery from the collection. There are three levels of difficulty, and clearing each level will reward you with a different wallpaper. Those who complete the final level will receive a limited-edition skateboard sticker from the "California Sky" collection at Fendi boutiques nationwide. (Limit one per person) For more details, please visit the official FENDI LINE account.

Special GIF stamps now available!
Enjoy the special "California Sky" GIF stamps on Instagram Stories. Simply enter "FENDI" in the search bar and a moving image will pop up. We hope you enjoy!

#FendiCaliforniaSky



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