Prada Re-Edition bag *Pre-release in Japan
¥115,000 (tax excluded, estimated price)
Based on the theme of water, with its ceaseless life-giving energy, endless flow and immeasurable properties, the Prada Aqua pop-up store will be running from July 1st to July 7th at The Stage on the first floor of the main building of Isetan Shinjuku. A unique display will take over 11 of the store's windows, showcasing a curated selection of items from Prada's 2020 Women's Pre-Fall Collection.

Water is the inspirational backdrop and focal point of the pop-up store. Essential to life, water is a beautiful element found in some of nature's most powerful scenes: gigantic waterfalls, powerful waves, and shimmering ocean floors. Three of the 11 windows will feature LED video walls, recreating the most spectacular waterfalls on Earth. The slow-motion effect amplifies the falling motion of the water, highlighting its full power.

A video installation will also be featured within The Stage, Prada's signature space. A towering LED video wall will project slow-motion ocean wave images by artist Andrés Gursky. Videos will also be projected onto a grid of cube-shaped displays, showcasing the products. The pop-up store will be the first in Japan to feature the new "Prada Re-Edition" bag, which is made from Prada's iconic nylon material and designed with inspiration from past archives. Available in two colors, black and beige, the bag features a rounded silhouette and a triangle logo and can be worn in two ways: as a handle bag by connecting both ends with a hook, or as a shoulder bag by attaching the included chain strap.

PRADA AQUA Pop-Up Store
Date & Time: Wednesday, July 1st to Tuesday, July 7th, 2020 *Window Jack will run until Tuesday, July 21st
Location: Isetan Shinjuku Main Building, 1st Floor = The Stage



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