NOSE SHOP, Japan's only niche fragrance select shop that brings together up-and-coming fragrances from around the world, will open a new store at NEWoMan Yokohama on June 24th.


To commemorate the opening of Nose Shop Yokohama, in addition to pre-selling LA-based perfume brand HERETIC PARFUM, which is making its first appearance in Japan, the lineup also includes Swedish fragrance brand CRA-YON and Italian fragrance brand bogue profumo, which have previously been pre-sold on Nose Shop's online store.

Heretic Parfum is a disruptive crossover perfume making its debut in Japan.
A new-age perfume brand that takes a different approach to traditional European "perfumes."
Not only does it use only 100% natural, organic fragrances, but it also has a thorough commitment to plants, using non-GMO organic sugarcane alcohol for the alcohol that forms the base of its perfumes.
Color your world with a single spray of fragrance. CRA-YON is a Swedish brand that debuted in 2020.
An entirely new, experimental project by Niclas and his wife, founders of AGONIST.
A new approach to fragrance for the age, based on knowledge and insight gained from numerous awards and over 12 years of experience in the prestige perfume industry.
They offer genderless fragrances made with 100% vegan ingredients.
Bogue Profumo is an Italian brand founded in 2012 by architect, designer, and contemporary artist Antonio Galdoni.
His work spans a wide range, including architecture, spatial design, interior design, and contemporary art, and his perfume-making is also considered an art project.
Although located in the highly industrialized modern perfume industry, the entire manufacturing process, from the creation of natural fragrances to blending and bottling, is done by hand.
This process itself is the antithesis of modern perfume making, which is commercialized, industrialized, and specialized in labor.
It could be said to be a "comprehensive art" born from a single art project.

In addition to the popular Nose Shop "Perfume Gacha," where you can get your hands on niche, high-grade mini-sized perfumes (1.5ml to 2ml), the new "Perfume Catcher" crane game will be available for the first time.

The first-time appearance of the "Perfume Catcher" and the popular "Perfume Gacha"

If you're visiting Nose Shop Yokohama, be sure to check it out.


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