Shiseido's pop-up event, "2017AW Shiseido Pop Up Store," will be held at Omotesando R Studio (1F, Omotesando Hills West Building, 4-12-10 Jingumae, Shibuya-ku, Tokyo) from June 28th to July 6th.

The 2017 Autumn/Winter collection features a makeup theme of "Modern Art Calligraphy." At this pop-up, you will be able to try out and purchase the collection before it goes on sale on July 1st.

Items include the "Ink Stroke Eyeliner" (6 colors/4.5g, 3,500 yen each) with smooth, rich color like ink, the "Ink Stroke Eyeliner Brush" (3,500 yen) with an innovative shape inspired by calligraphy brushes, the "Paper Light Cream Eye Color" (8 colors/6g, 3,000 yen each) inspired by washi paper, all 8 additional colors of "Rouge Rouge" released in July 2016 and 16 previously released colors (4g, 3,600 yen each), as well as the foundation "Synchro Skin Glow Cushion Compact (Refill)" (3 colors/12g, 4,300 yen each) and the "Synchro Skin Glow Case" for the cushion compact (1,200 yen), and the "Synchro Skin The lineup includes the "White Cushion Compact (Refill)" (4 colors/12g, ¥4,300 each) and the "Synchro Skin White Case" (¥1,200) for the cushion compact. During the event, makeup artists will offer advice on how to apply eyeliner and choose colors to suit your eye shape and preferences. All visitors will receive samples of new products, and purchasers of "Rouge Rouge" will receive a free original accessory. Four people will also appear as store managers on a rotating basis: model and talent IVAN, SHISEIDO ambassador and total beauty director Etsuko Kanagae, model Saki Nishimoto, and reader model Reina Hoshi. The collection will be available for presale at Isetan Shinjuku Main Store, Hankyu Umeda Main Store, and SHISEIDO THE GINZA starting June 28. It will also be available at approximately 240 department stores nationwide and on Shiseido's comprehensive beauty website, "Watashi Plus," starting July 1.