L'Oreal has signed a licensing agreement with Proenza Schouler, a womenswear and accessories brand. L'Oreal develops cosmetics and fragrances for many famous brands, including Shu Uemura, Yves Saint Laurent, and Ralph Lauren. Under this agreement, L'Oreal will also be responsible for developing and releasing fragrance lines for Proenza Schouler. Regarding the agreement, Jack McCollough and Lazaro Hernandez of Proenza Schouler commented, "Creating fragrance has always been a dream of ours, but we never imagined that such a global leader would reach out to us. We are excited to express our aesthetic and sensibility through delicate, emotive scents." "Jack McCollough and Lazaro Hernandez of Proenza Schouler are considered two of America's most talented designers today," said Nicolas Hieronimus, president of L'Oréal's Selective Division. "Their addition will further enhance L'Oréal Luxe's iconic brand portfolio. We look forward to continuing to welcome such exceptionally talented designers into the L'Oréal family."