15 years since the birth of the luxurious, deep-flavored Godiva "Chocolixir"! Anniversary project begins

Jun 23, 2020
To commemorate the 15th anniversary of the release of its chocolate drink "Chocolixir," Godiva Japan Co., Ltd. will be launching three projects and campaigns: collaboration goods with "Sumikko Gurashi," a Chocolixir lavishly decorated with gold leaf, and reproductions of limited-edition flavors that have been popular over the 15 years since its release.



Godiva x Sumikko Gurashi


(C)2020 San-X Co., Ltd. All Rights Reserved.

The first part of Godiva's "Chocolixir 15th Anniversary" project is a collaboration with the popular character "Sumikko Gurashi." Starting June 20th, three new items will be released: the Godiva x Sumikko Gurashi "Original Mini Tote Bag," the Godiva x Sumikko Gurashi "Original Acrylic Cup," and the Godiva x Sumikko Gurashi "Original Mini Plushies (5 varieties)." Each item is available exclusively to customers who purchase a designated Chocolixir. Additionally, customers who purchase a designated Chocolixir will receive a free Godiva x Sumikko Gurashi "Original Sticker." These original goods and stickers are available for a limited time only, until September 20th, while supplies last. *Chocolixir flavors: White Chocolate 27% & Vanilla, Milk Chocolate 31%, Dark Chocolate 72%, Dark Chocolate 85% *Applicable to both regular and large sizes. *Hot Chocolixirs are not included.


<2nd installment>
Chocolixir GOLDEN



In the <2nd installment> of the project, "Chocolixir GOLDEN," lavishly decorated with gold leaf, will be available from July 17th. This luxurious item is decorated with a large piece of gold leaf that overflows from the Chocolixir cup. You can enjoy a luxurious feeling and the deep flavor of a chocolate drink. You can choose from four flavors with a cacao percentage: "White Chocolate 27% & Vanilla," "Milk Chocolate 31%," "Dark Chocolate 72%," and "Dark Chocolate 85%."



Celebrating 15 years! Chocolixir Reissue (tentative title)

In the of the project, "Celebrating 15 years! Chocolixir Reissue (tentative title)," a reissue of popular limited edition flavors from the past 15 years of Chocolixir, will be available from August 10th. These are the re-releases of flavors that people want to drink or have wanted to try again. Please look forward to the announcement of the reissue Chocolixir flavors until the release date.



We will also be running a campaign called "GODIVA "Chocolixir 15th Anniversary" Chocolixir Giveaway: 15 Winners Per Day!", where 15 people per day will win a Chocolixir by following and retweeting the Twitter account, for a total of 150 winners.

As a token of our gratitude for the past 15 years, we will begin a new chapter in our history by developing new and beloved flavors. To express our gratitude for the past 15 years, we have prepared special collaboration goods and commemorative flavors. We hope you enjoy the GODIVA "Chocolixir 15th Anniversary" project.


■GODIVA "Chocolixir 15th Anniversary" Project Part 1
Release Period/Price (excluding tax):
GODIVA x Sumikko Gurashi "Original Mini Tote Bag"
Saturday, June 20th to Sunday, September 20th, 2020 *Limited quantity/while supplies last
311 yen

GODIVA x Sumikko Gurashi "Original Acrylic Cup"
Saturday, July 18th to Sunday, September 20th, 2020 *Limited quantity/while supplies last
315 yen

GODIVA x Sumikko Gurashi "Original Hand-Sized Plush Toys (5 types)"
570 yen each
Saturday, August 8th to Sunday, September 20th, 2020 *Limited quantity/while supplies last
Retailers:
Godiva shops and Godiva specialty shops in major department stores nationwide
https://www.godiva.co.jp/boutique/?view=map&chocolixir=true
*The sales period may change and store opening hours may change or some stores may be closed depending on future government policies and announcements. For more information, please visit www.godiva.co.jp.
Notes:
Only available to customers who purchase a qualifying Chocolixir. One can be purchased per drink.
Customers who purchase a qualifying Chocolixir will receive an original sticker as a gift.
*Qualifying Chocolixirs: White Chocolate 27% & Vanilla, Milk Chocolate 31%, Dark Chocolate 72%, Dark Chocolate 85%
*Both regular and large sizes are eligible.
*Hot Chocolixir is not included.


Chocolixir MEETS Sumikkogurashi
GODIVA x Sumikkogurashi "Original Mini Tote Bag"
Limited-edition Chocolixir and Sumikkogurashi original mini tote bag available only at GODIVA stores.


(C)2020 San-X Co., Ltd. All Rights Reserved.
Chocolixir MEETS Sumikkogurashi
Godiva x Sumikkogurashi "Original Acrylic Cup"
The limited-edition Chocolixir and Sumikkogurashi original acrylic cups are only available at Godiva stores.


(C)2020 San-X Co., Ltd. All Rights Reserved.
Chocolixir MEETS Sumikko Gurashi
Godiva x Sumikko Gurashi "Original Hand-Sized Plush Toys (5 Types)"
Limited-edition Chocolixir and Sumikko Gurashi original hand-sized plush toys, only available in Godiva stores for a limited time.

(C)2020 San-X Co., Ltd. All Rights Reserved.


■GODIVA "Chocolixir 15th Anniversary" Project Part 2
Product Name: "Chocolixir GOLDEN"
Price (excluding tax) / Contents
Chocolixir GOLDEN White Chocolate 27% & Vanilla
Chocolixir GOLDEN Milk Chocolate 31%
Chocolixir GOLDEN Dark Chocolate 72%
Chocolixir GOLDEN Dark Chocolate 85%
834 yen/270ml, 940 yen/350ml (L size)
Sales period: From Friday, July 17, 2020 *Limited quantity/while supplies last
Stockists: Godiva shops in major department stores nationwide and Godiva specialty stores https://www.godiva.co.jp/boutique/?view=map&chocolixir=true
*The sales period may change and store opening hours may change or stores may be closed depending on future government policies and announcements. For more information, please visit www.godiva.co.p


"Chocolixir GOLDEN"
"Chocolixir GOLDEN" is a luxurious item adorned with gold leaf so large that it spills out of the Chocolixir cup. You can enjoy a glamorous atmosphere and the deep flavor of a chocolate drink. You can choose from four cocoa percentages of your choice: "White Chocolate 27% & Vanilla", "Milk Chocolate 31%, "Dark Chocolate 72%" and "Dark Chocolate 85%".


■Godiva "Chocolixir 15th Anniversary" Project Part 3
Product Name: "Celebrating! 15th Anniversary Chocolixir Reprint (tentative title)" *Celebrating! The flavor of the 15th anniversary reissue Chocolixir will be announced before the release date.
Release date: Monday, August 10th (national holiday) to Wednesday, September 30th, 2020 *Limited quantity/while supplies last
Stockists: Exclusive Godiva stores *Flavors will be announced when they are announced.


■GODIVA "Chocolixir 15th Anniversary" Project Twitter Campaign Overview
Campaign name: GODIVA "Chocolixir 15th Anniversary" Chocolixir will be given to 15 people per day!
Giveaway details:
A limited edition Chocolixir will be given to 15 people per day!
First round: July 17th (Friday) 10:00 to 26th (Sunday) 23:59 "Chocolixir GOLDEN" will be given away
Second round: August 11th (Tuesday) 10:00 to 20th (Thursday) 23:59 "Celebration! Revival Chocolixir (tentative name)" will be given away
Campaign website: https://godiva-cp.com/
How to apply: Follow the official Godiva Japan account on Twitter and enter for a “Chocolixir gift for 15 people per day! "You can enter the lottery by retweeting the announcement tweet and clicking the URL in the tweet. Godiva Japan Official Twitter Account @Godiva_JPN https://twitter.com/godiva_jpn
Raffle and Winner Notification:
Enter the lottery via the URL in the announcement tweet from the Godiva official account, "Chocolixir Giveaway: 15 Winners Per Day!". Winners will receive a Chocolixir (1 drink) exchange ticket (e-gift).
*Winners must access the e-gift ticket URL on their smartphone and present the displayed gift screen at a Godiva store to claim their prize.
*Tickets have an expiration date. Please check the ticket screen and use it within the expiration date.
*Tickets cannot be used even if they are printed out or presented on a computer screen.
*Cannot be used in conjunction with other gift certificates, coupons, discounts, or preferential treatments.
*The winning rights cannot be transferred or resold to anyone other than the winner. Please note that we will not be able to offer exchanges, refunds, or cash conversions.
*Each person may win only one time.
*Please enable Twitter notification settings (push notifications) on your device.
*Each account may only enter once.
*Retweets without following the official Godiva Japan account will not be eligible to enter.
*Please note that those who have their posts set to private will not be eligible to enter.



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