The prestigious Swiss watch brand Longines has announced a new lineup of seven colored leather straps (price including tax: 11,330 yen each) for its popular "Longines DolceVita" model as part of its 2020 release.
"Longines DolceVita"
This iconic women's watch was inspired by the Italian lifestyle of enjoying life, "dolce vita" (a rich life). Seven new colored straps are now available to suit the everyday scenes enjoyed by Italian women.
To commemorate this release, Longines has launched a special site on its official website that introduces the story behind each color.
URL: https://www.longines.com/jp/landing/color-of-life
In addition, we will be holding a nationwide campaign for "Longines DolceVita" as follows.
"Longines Color of Life" Campaign
[Period] Wednesday, July 1st to Sunday, August 2nd
[Participating stores] Authorized Longines retailers nationwide (https://www.longines.com/jp/retailers/jp)
[Campaign details] If you purchase "Longines DolceVita" and a designated colored leather strap during the campaign period, you will receive an additional colored leather strap as a gift. (Additional colors cannot be selected.)
[Pre-sale Information] Pre-sale begins Saturday, June 20th at the Longines Boutique Ginza.
Click here for company press release details
"Longines DolceVita"
This iconic women's watch was inspired by the Italian lifestyle of enjoying life, "dolce vita" (a rich life). Seven new colored straps are now available to suit the everyday scenes enjoyed by Italian women.
To commemorate this release, Longines has launched a special site on its official website that introduces the story behind each color.
URL: https://www.longines.com/jp/landing/color-of-life
In addition, we will be holding a nationwide campaign for "Longines DolceVita" as follows.
"Longines Color of Life" Campaign
[Period] Wednesday, July 1st to Sunday, August 2nd
[Participating stores] Authorized Longines retailers nationwide (https://www.longines.com/jp/retailers/jp)
[Campaign details] If you purchase "Longines DolceVita" and a designated colored leather strap during the campaign period, you will receive an additional colored leather strap as a gift. (Additional colors cannot be selected.)
[Pre-sale Information] Pre-sale begins Saturday, June 20th at the Longines Boutique Ginza.
Click here for company press release details
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