Isetan Shinjuku will be holding its Father's Day campaign, "ISETAN DAD'S CIRCLE," from June 10th to 23rd at the Men's Building 1st Floor Promotion and the Main Building 6th Floor West Park/The Stage #6. The campaign will feature parent-child matching items featuring illustrations of Star Wars characters, as well as interactive events for parents and children. Both the Main Building and Men's Building will feature items from various brands featuring illustrations of Darth Vader and his 4-year-old son, Luke Skywalker, from the picture book "Darth Vader and Son," a spin-off of Star Wars. Hat select shop CA4LA will be selling bucket hats (6,000 yen for adults/5,300 yen for children) featuring a badge with an all-over print of the two characters. NAKATA HANGER will offer exclusively at this store hangers (3,500 yen for adults / 2,500 yen for children) with a matte black finish and laser-engraved illustrations and logos of the father and son.
Socks manufacturer Fukuske will sell ribbed sports socks (1,800 yen for adults / 1,500 yen for children) featuring the logos "DARTHVADER" (adults) and "LUKE" (children). Underwear brand SIDO will offer boxer shorts made of bandage fabric with patches depicting a father and son (4,300 yen for adults / 3,300 yen for children).
In addition, the Men's Building will be hosting a parent-child hands-on event during the period. The golf school "Swing" on the roof of the building will be holding a "Snag Golf Parent-Child Experience Session" where parents and children can learn the basics of golf in a game-like format (June 13th and 14th; 30-minute sessions starting at 11:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, and 4:00 PM each day; two groups of four people per session; participation is free; reservations required: 03-3226-5350). At Isetan Men's Residence on the 8th floor of the building, there will be a "Parent-Child Apron Workshop" where parents and children can experience making a Porter Classic apron (June 14th / 1:00 PM and 4:00 PM, each session lasts approximately 2 hours / 10 pairs of 20 people per session / participation fee: 10,000 yen / reservation required: 03-3225-2787), as well as an event by photographer Ozaki Makoto called "Let's take unique family photos using a Leica" (June 20th / 11:00 AM and 2:00 PM, each session lasts approximately 120 minutes / 5 pairs per session / participation fee: 1,000 yen / reservation required: 03-3225-2787).
The promotion on the first floor of the building will feature a talk show (June 13th, from 6pm) about childcare and housework by Suzuki Keita of J League's Urawa Red Diamonds, who is a member of the "Super Daddy Association," which aims to help people balance work and childcare.
