Three special limited edition products to commemorate the 40th anniversary of the launch of Chanel's powder blush "Joue Contraste"

Release Date:2020.07.17
Jun 18, 2020
This year marks the 40th anniversary of the launch of CHANEL's Joue Contraste powder cheek color. To commemorate this milestone, three limited-edition items will be released in limited quantities starting July 17th.

The Joue Contraste 2020 collection commemorates the 40th anniversary of the Joue Contraste powder cheek color.
The double C logo on the compact and brush is dyed a deep burgundy, adding a touch of glamour to the 40th anniversary.
©CHANEL

Chanel's Joue Contraste powder cheek color dramatically enhances the complexion and radiance of your complexion with just one brush stroke. Simply apply it to naturally toned skin or to skin that has been primed with foundation and powder, and its soft, silky texture will give your face a healthy glow.

Since its launch in 1980, nearly 140 shades have been released, ranging from the most natural to the most vivid finishes.

This time, three iconic colors have been selected from the many shades released to date, and are housed in an anniversary compact to be released as the "Jeux Contrastes 2020" collection, which will brilliantly celebrate the 40th anniversary.

Special limited edition "Jeux Contrasts 2020" 72 Rose Initiale (5,800 yen)
©CHANEL

Special limited edition "Jeux Contrasts 2020" 320 Rouge Profon (5,800 yen)
©CHANEL

Special Limited Edition "Jeux Contraste 2020" 330 Rose Petillant (5,800 yen)
©CHANEL

In addition to its makeup effects as a cheek color, this shade is also renowned for its subtle rose scent and glossy black compact. The rounded square shape of the compact beautifully houses a distortion-free mirror and a brush with ample bristles, making it easy for anyone to apply the blush to the skin, a design that is characteristic of CHANEL's thoughtful touch.

Pairing "Jeux Contraste" with CHANEL's Rouge Coco Flash lipstick will maximize the impact of the color. Have fun with your makeup by mixing and matching colors.

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編集部
  • Special limited edition "Jeux Contrasts 2020" 72 Rose Initial (5,800 yen)
  • Special limited edition "Jeux Contrasts 2020" 320 Rouge Profon (5,800 yen)
  • Special limited edition "Jou Contrast 2020" 330 Rose Petillant (5,800 yen)
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