On June 17, 2020, Calvin Klein will launch a new fragrance, Calvin Klein CK Everyone Eau de Toilette, marking a new chapter in the iconic CK One fragrance. Inspired by a genuine youthfulness and fresh mind unconstrained by boundaries, gender, or definitions, CK Everyone is the brand's first clean, eco-conscious, gender-neutral fragrance. Formulated with 79% naturally derived ingredients, the clean, sparkling, and refreshing scent transcends age and gender, celebrating individuality and free self-expression. About "CK Everyone"≫≫https://bit.ly/2zwMpw0
https://youtu.be/V1nCQBgJ4N4
■Fragrance
The new fragrance, "CK Everyone," was created by perfumer Alberto Morillas, who also created the best-selling and long-running fragrance, "CK One Eau de Toilette." It is made with 79% natural ingredients. The citrus notes of organic orange oil, which provide a stimulating and uplifting feeling, are combined with fruity accords and powerful cedarwood to create a gender-neutral fragrance.
"CK Everyone" is a clean, eco-friendly, and vegan fragrance, yet it also possesses clean freshness, sweet sensuality, and a provocative edge, truly reflecting the ideals of a new era.
■Bottle Design
The CK Everyone bottle and packaging are made from recycled materials, highlighting the fragrance's pure appeal and simplicity. The ultra-modern clear glass bottle is made from 10% recycled material and is recyclable by removing the spray nozzle and elastic band. The outer box is also made from 30% recycled material.
The CK Everyone bottle features the iconic elastic band, modeled after the waistband of Calvin Klein's iconic underwear, which can be removed and reused.
■Advertising Campaign
The CK Every One advertising campaign is a bold collaboration between fashion and fragrance, filled with energy and mystery. It is being launched alongside CK One jeans and underwear, which inherit the original spirit of the CK One fragrance. The advertising campaign encourages people to explore the many facets of themselves through the process of boldly embracing their individuality as a collection of different selves, proudly showcasing them to the world, and challenging the status quo.
Paying homage to individuality and free self-expression, the advertising campaign for the new fragrance features a diverse cast of talented individuals, including musician Elliot Sumner, model Cara Taylor, skater and photographer Evan Mock, artist MLMA, model Parker Van Noord, and rapper Priddy The Op.
The energetic and enigmatic advertising visuals depict the collection of individuals that make up the self, sending a message to the Slash Generation. The polymorphic visuals, which represent the freedom to love everyone, celebrate the diversity of the self.
I am one, I am many. I love everyone of me.
(I am one, I am many. I love everyone of me.)
#CKEVERYONE
Click here to watch the campaign video≫≫https://youtu.be/V1nCQBgJ4N4
Calvin Klein CK Everyone Eau de Toilette
100mL 8,100 yen (excluding tax)
Available on Bluebell Japan's official fragrance website, "L'Atelier des Parfums," on Wednesday, June 17, 2020.
https://www.latelierdesparfums.jp/brands/calvin-klein
Click here for company press release details
https://youtu.be/V1nCQBgJ4N4
■Fragrance
The new fragrance, "CK Everyone," was created by perfumer Alberto Morillas, who also created the best-selling and long-running fragrance, "CK One Eau de Toilette." It is made with 79% natural ingredients. The citrus notes of organic orange oil, which provide a stimulating and uplifting feeling, are combined with fruity accords and powerful cedarwood to create a gender-neutral fragrance.
"CK Everyone" is a clean, eco-friendly, and vegan fragrance, yet it also possesses clean freshness, sweet sensuality, and a provocative edge, truly reflecting the ideals of a new era.
■Bottle Design
The CK Everyone bottle and packaging are made from recycled materials, highlighting the fragrance's pure appeal and simplicity. The ultra-modern clear glass bottle is made from 10% recycled material and is recyclable by removing the spray nozzle and elastic band. The outer box is also made from 30% recycled material.
The CK Everyone bottle features the iconic elastic band, modeled after the waistband of Calvin Klein's iconic underwear, which can be removed and reused.
■Advertising Campaign
The CK Every One advertising campaign is a bold collaboration between fashion and fragrance, filled with energy and mystery. It is being launched alongside CK One jeans and underwear, which inherit the original spirit of the CK One fragrance. The advertising campaign encourages people to explore the many facets of themselves through the process of boldly embracing their individuality as a collection of different selves, proudly showcasing them to the world, and challenging the status quo.
Paying homage to individuality and free self-expression, the advertising campaign for the new fragrance features a diverse cast of talented individuals, including musician Elliot Sumner, model Cara Taylor, skater and photographer Evan Mock, artist MLMA, model Parker Van Noord, and rapper Priddy The Op.
The energetic and enigmatic advertising visuals depict the collection of individuals that make up the self, sending a message to the Slash Generation. The polymorphic visuals, which represent the freedom to love everyone, celebrate the diversity of the self.
I am one, I am many. I love everyone of me.
(I am one, I am many. I love everyone of me.)
#CKEVERYONE
Click here to watch the campaign video≫≫https://youtu.be/V1nCQBgJ4N4
Calvin Klein CK Everyone Eau de Toilette
100mL 8,100 yen (excluding tax)
Available on Bluebell Japan's official fragrance website, "L'Atelier des Parfums," on Wednesday, June 17, 2020.
https://www.latelierdesparfums.jp/brands/calvin-klein
Click here for company press release details
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