FENDI, a luxury brand based in Rome, Italy, has welcomed Hiroshi Fujiwara to its "Friends of FENDI" group, and will be selling the "FENDI x FRGMT x POKEMON" and "FENDI x FRGMT" collections, a collaboration between Fragment and dragon-type Pokémon, at select stores from January 4, 2024. A limited-time pop-up event will also be held at The Stage on the first floor of the Isetan Shinjuku Men's Building.

Image (May differ from actual product) / Courtesy of FENDI
"Friends of Fendi" is a series of projects and collections driven by Kim Jones and Silvia Fendi that go beyond fashion industry conventions, believe in sincerity over strategy and have the concept of true friendship at their heart.

Courtesy of FENDI
For "FENDI x FRGMT," Hiroshi Fujiwara's "fragment" subtly and playfully enters the world of Fendi. Furthermore, for "FENDI x FRGMT x POKEMON," in 2024, the Year of the Dragon, the brand makes its presence felt through a collaboration with the game and anime brand, or "phenomenon," Pokémon, adding an additional twist through collaboration with the globally iconic Pokémon. This time, the world is further expanded with a collection spotlighting the dragon-type Pokémon: Dragonite, Drakylou, and Dratini.

Courtesy of FENDI
The collection includes a comprehensive lineup of ready-to-wear, leather goods, textiles and accessories from the men's, women's and children's collections, including items featuring Dragonite, Eevee and Dratini along with Fendi's iconic FF logo, as well as FF Fragment, which reinterprets Hiroshi Fujiwara's signature FRGMT design with the FF jacquard logo in familiar brown and tobacco hues, as well as an unexpected bright yellow version. Also available are the iconic women's Mini Baguette bag featuring the face of Dratini, as well as men's card cases and leather key chains featuring Dragonite.
*The kids' collection will only be sold at Palazzo Fendi Omotesando and the official Fendi online store. The items and quantities available may vary by store.

Courtesy of FENDI
The collection will be available from January 4th at a pop-up event held at The Stage on the first floor of the Isetan Shinjuku Men's Building, as well as at Palazzo Fendi Omotesando, the Fendi Ginza store, the Fendi Osaka store, and the official Fendi online store, fendi.com. *On the first day, all stores will require numbered admission tickets, which will be distributed by lottery and for which applications must be made via the official Fendi LINE account. *Numbered admission tickets may also be issued after January 5th.



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■ Lottery for Numbered Admission Tickets
On January 4, the release date of the "FENDI x FRGMT x POKEMON" and "FENDI x FRGMT" collections, we will be accepting applications for a lottery for numbered admission tickets. To apply, please apply through the official Fendi LINE account. If you do not have a numbered admission ticket, you will not be able to purchase or enter the store. Please note that you cannot apply for multiple stores at the same time. If you do not have a numbered admission ticket, you can purchase one at the official Fendi online store or in-store from Friday, January 5 onwards.
-Application period: 10:00am, Tuesday 26th December 2023 to 12:00pm, Thursday 28th December 2023
-Special application site: Special page on the official Fendi LINE account https://lin.ee/5Ymw5sB
*Scheduled to be released at 10:00am on December 26th, 2023

For details on how to apply for the lottery, please check the special application site on the official Fendi LINE account.


■Details about The Stage on the 1st floor of the Men's Building at Isetan Shinjuku Store
-Please check the special page on the official Isetan website.
https://www.imn.jp/post/108057206377
*Scheduled to be released at 10:00 on December 26, 2023