Japan's traditional techniques are highly regarded around the world, and Japanese clothing in particular has attracted attention from all over the world as "KIMONO." Haori, a traditional Japanese coat that is gaining attention as an item that blends into modern lifestyles, will be offered in a new style by NOBLE SAVAGE, a new brand created by Yamaguchi Genbei, the 10th generation owner of Hondaya Genbei, from June 17th.
NOBLE SAVAGE is launching its first collection, which conveys ancient Japanese dyeing and weaving techniques as new values for a globally standard lifestyle. We are introducing a new HAORI (cased coat) inspired by the kimono haori, which is widely adopted in the West for everything from everyday wear to streetwear.
Experience the world of "NOBLE SAVAGE" at the showroom from June 17th to 23rd
From June 17th to 23rd, you can experience the world of "NOBLE SAVAGE" at the showroom and purchase your desired products on a tablet. (https://www.mistore.jp/shopping/feature/living_art_f2/gofuku2_l.html) In addition, from around 8pm on June 17th, we will be holding an Instagram live broadcast (@isetangofuku) about the products that will be sold at The Stage 1 and online.
*From June 17th to 23rd, there will only be an exhibition. The products will be available in stores from June 24th to 30th.
Limited edition collaboration items now on sale with Pascal marie desmarais x NOBLE SAVAGE!
The collaboration masks with Pascal marie desmarais x NOBLE SAVAGE will be on sale at the Isetan Mitsukoshi online store from 10am on June 16th. The surface is discharge-dyed and the lining is dyed with traditional Amami plant dyes. As it is made of cloth, it can be reused, making it a sustainable item.
Features of NOBLE SAVAGE
While the world is moving towards various "less practices," the value of ancient spirits is also being rediscovered. NOBLE SAVAGE uses materials, patterns, and designs from both Japan and around the world to "redefine" the ancient spirit of survival, shared by all humanity, and coexistence with wilderness and nature in a modern lifestyle, expressing this in their products. To achieve this, they generously utilize the vast collection of domestic and international fabrics and materials, as well as Japanese techniques, owned by Kondaya Genbei, a company with over 280 years of history.
"Broken Grid" is a masterpiece by Yamaguchi Genbei 10th. It revives a pattern worn by kabuki monks (classical samurai) from around 250 years ago, and was worn to symbolize a break with order.
This special piece is made from muga silk, which is hand-spun from wild silkworms and dyed with natural dyes, and features antique silver leaf from approximately 100 years ago, owned by Kondaya Genbei, on the pocket.
This haori is made from deadstock hand-woven Laotian fabric, dyed a deep brown with shell ginger and dyed with catechu, a plant that has been used in Chinese medicine since the Nara period, to create a natural hue that brings an earthy feel to the color.
■NOBLE SAVAGE
・June 17th (Wed) - 23rd (Tue) Isetan Shinjuku Main Building, 1st floor = The Stage *Exhibition only.
・June 24th (Wed) - 30th (Tue) Isetan Shinjuku Main Building 7th Floor = Kimono
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