Reebok will release 21 new colors for the ZPump Fusion for the fall/winter season. The first 12 colors will be released between July and August.
The ZPump Fusion is a next-generation running shoe that incorporates the brand's proprietary "The Pump Technology," providing a custom fit that integrates the foot and shoe to suit each individual's foot shape and characteristics.
The model released on July 1 (12,900 yen) features a more breathable material for the upper than previous models. The model released on August 1 (13,500 yen) features a digital graphic print across the entire upper. Both models are available in a wide range of colors. Some products will be available in select stores.
In addition, models incorporating The Pump Technology in the "running" category and the "studio fitness" and "training" categories will also be released on August 1. Among them is the "Training Pump" (14,000 yen), a training shoe that combines cushioning, breathability, and an innovative design. In addition to this technology, it also features a support belt that secures the midfoot and provides stability for movement in various directions, making it ideal for cross-training.

Other products in the lineup include the "Cardio Pump Fusion" (13,500 yen), which features a turn zone on the sole that allows for 360-degree movement while maintaining grip in the forefoot, and the "Nano Pump Fusion" (13,500 yen), which features a custom-fit upper, a stable outsole with excellent ground contact, and excellent grip for excellent performance.