On July 10th, Reebok will open the first directly managed store for its casual line, Reebok CLASSIC, called the Reebok CLASSIC Store Harajuku, on Cat Street in Harajuku, Tokyo (ME Building, 6-14-7 Jingumae, Shibuya-ku, Tokyo). The store will offer a wide range of popular apparel items and retro shoes, primarily from the 80s and 90s, that represent Reebok Classic. From Harajuku, a hub of street culture, the store will promote the authentic yet contemporary lifestyle proposed by Reebok Classic.