On June 16th, Stella McCartney announced new items in its "One City, One Girl" series on its official website to coincide with the launch of its 2015-2016 Autumn/Winter collection.

The "One City, One Girl" series focuses on one city around the world with each new Stella McCartney collection, showcasing a woman living there to introduce the latest collection. Starting with Paris in the 2013 Autumn/Winter season, it was London in 2014 Spring/Summer, New York in 2014, and Tokyo in 2015 Spring/Summer. Mademoiselle Yulia appeared in the Tokyo edition.

The setting for the 2015 Autumn/Winter collection was Seoul, South Korea. The model chosen for the shoot was Eileen Kim, who stands out with her rainbow-colored hair and provocative approach to fashion. Dressed in Stella McCartney, Eileen Kim exudes cool charm as she tours fashion locations in her home city of Seoul.