Gucci launches new men's fragrance for the bold and versatile man

Release Date:2020.06.10
Jun 10, 2020
Gucci Guilty Pour Homme Eau de Parfum, which will be released on June 10, 2020, is a fragrance for men who are fearless and full of versatile charm. Carrying on the #ForeverGuilty story that celebrates freedom, the original Gucci Guilty Pour Homme Eau de Toilette is reinterpreted, incorporating uplifting chili pepper and refreshing, calming rose notes. This woody, aromatic, spicy fragrance exudes a free and mysterious allure for its wearer. To commemorate the launch, a special campaign will also be held. About Gucci Guilty Pour Homme Eau de Parfum≫≫https://bit.ly/2Bo655E


Fragrance
Gucci Guilty Pour Homme Eau de Parfum is a provocative fragrance that is an unexpected and modern take on two fragrances that were popular in the 1970s. Instead of the pink pepper and Italian lemon used as top notes in the original Gucci Guilty Pour Homme Eau de Toilette, rose and chili pepper are used, creating a lively, vintage-like scent. The spicy, warm red pepper contrasts with the rich, refreshing aroma that hints at bitterness, while vinegar and salt add a subtle touch of sensational fragrance that exceeds expectations. The fragrance intensifies in the middle notes, where orange blossom absolute, neroli, and French lavender bring a masculine, powerful scent. The base notes are dominated by the sensual, rich scent of patchouli and cedarwood.

■Bottle Design


The dignified, matte black bottle expresses the strength of the new fragrance. The black outer box that houses the slender bottle features the brand's iconic Interlocking G and a silver logo.

■Advertising Campaign
The advertising campaign, set in an iconic American location, a laundromat, continues from the previous film and features Academy Award-winning actor and musician Jared Leto. In the campaign images, shot by photographer Glenn Luchford, Jarrett peers into the lens like a brave rebel, casting a defiant gaze that seems to challenge men to follow in his footsteps. Seated comfortably on a table, Jarrett exudes confidence through his casual gestures, despite his eccentric personality and appearance.
Gucci Guilty Pour Homme Eau de Parfum
50mL 10,500 yen / 90mL 14,200 yen (excluding tax)
Release date: Wednesday, June 10, 2020



[Perfect as a Father's Day gift! Launch campaign]
We will be running a campaign to commemorate the release of "Gucci Guilty Pour Homme Eau de Parfum." We are offering special benefits to customers who spend 11,200 yen or more (excluding tax) on "Gucci Guilty" men's fragrance products. About Gucci Guilty Pour Homme Eau de Parfum≫≫https://bit.ly/2Bo655E Where to buy Gucci≫≫https://www.latelierdesparfums.jp/shops?brand=GUCCI About the Gucci Guilty Pour Homme Collection The Gucci Guilty Pour Homme collection is a men's fragrance that embodies an endlessly free lifestyle. Featuring a collection of contemporary scents that go beyond traditional concepts of men's fragrance, enjoy a fragrance that fits the occasion or the image you want to project.


●Gucci Guilty Pour Homme Eau de Toilette


A long-running, best-selling men's fragrance that has maintained a strong following since its release in 2011. Its vibrant, refreshing citrus notes are a blend of spicy pink pepper and Italian lemon, layered with gorgeous, aromatic floral notes of orange blossom absolute, neroli, and French lavender. The final note is a masculine note of patchouli, leather, and cedarwood, creating a sensual aftertaste. The aromatic fougère scent, with its signature Gucci style, is suitable for a wide range of occasions.
50mL 9,100 yen / 90mL 12,300 yen (both excluding consumption tax)


●Gucci Guilty Cologne Pour Homme Eau de Toilette


A modern fragrance with an unexpected contrast between vibrant citrus notes and noble woody notes.
Following the invigorating citrus notes of rosemary and juniper berry with a touch of bright bergamot, aromatic woody notes of cypress are enhanced by elegant floral notes of heliotropine and violet. The final notes of patchouli leaf and warm cedarwood slowly spread across the skin, creating an elegant and sensual impression. This fresh, aromatic, woody scent is a modern reinterpretation of traditional Italian cologne, perfect for business settings and other occasions where you want to project an air of intelligence and cleanliness.
50mL 9,100 yen / 90mL 12,300 yen (both excluding tax)


●Gucci Guilty Absolute Pour Homme Eau de Parfum


This rich eau de parfum offers a free and modern interpretation of woody notes, popular in men's fragrances, unique to Gucci. This fragrance blends dry golden wood extracted from natural Alaskan cypress with leathery, smoky woody notes, complemented by three types of patchouli and earthy vetiver. This unprecedented dry woody fragrance, rich in complexity and depth, is recommended for adding elegance to dining occasions and events.
50mL: ¥10,200 / 90mL: ¥13,800 (both prices excluding tax)


About the "Gucci Guilty" Collection≫≫
https://www.latelierdesparfums.jp/brands/gucci/guilty



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