What department stores can do now in the midst of changes in lifestyles, working styles, and consumer behavior.

That means leveraging digital technology and new communication activities with customers to establish a "shopping style that can be enjoyed online regardless of store or distance" and an "environment where shopping can be done safely and securely in physical stores," thereby providing customers with the best possible customer experience.

Isetan Mitsukoshi will revamp its Isetan Mitsukoshi online site and app as a platform for providing the best customer experience, and through these will expand its digital services to make shopping enjoyable in a new era.


■What department stores can do now: a seamless service that eliminates shopping anxieties
One-to-one service that connects you with a salesperson (stylist) even from the comfort of your own home: trial starts in June

Trial starts for online chat consultations and online customer service via Zoom (starting with school bags at Isetan Shinjuku store)

Image of online customer service with school bags
Chat image

Customers can easily use chat from their smartphones to consult with sales staff (stylists) about products online and receive online customer service via video, without having to visit the store. In order to respond to customer needs as quickly as possible, we will begin a trial of online customer service using LINEWORKS and ZOOM, as soon as possible. The online chat service is scheduled to be available from the MITSUKOSHI ISETAN app within fiscal 2020.

For more information, click here
https://www.isetan.mistore.jp/shinjuku/shops/baby_kids/school/shopnews_list/shopnews017192211.html


Regarding future developments in online chat and online customer service
In order to meet customer needs in this era of new lifestyles, we will be strengthening our online customer service. Based on the theme of "Isetan at Home," we plan to continue offering online customer service in the baby and children's category, including assistance with entrance exam preparations (selecting clothes for interviews, etc.) and gifts (baby gifts, etc.) (*1). We are also considering expanding this to the women's, men's, and living room categories around this summer.
*1: We are currently offering chat customer service via LINE for entrance exam preparations, gift services, etc. Customer service using video calls is planned to be rolled out in the future.

The online chat service will be available via the Isetan Mitsukoshi app during fiscal 2020.


Enjoy a high-value-added experience online without visiting a store. Isetan Mitsukoshi Online Store and App Renewal: Full Launch on June 9th

https://www.mistore.jp/shopping
Renewed Isetan Mitsukoshi Online Site
Turning the customer service skills and discerning eye of Isetan Mitsukoshi staff into article content
&bu;Information on Isetan Mitsukoshi Group stores, curated articles, rankings, brand information, campaigns, and more can now be viewed on a single website tailored to each customer's interests, making it a portal site-like presence for the Isetan Mitsukoshi Group.
&bu;Approximately 1,000 brand pages featuring products sold at the Shinjuku store will be listed, and approximately 100,000 items will be listed online, focusing on popular items in-store.
&bu;To enable customers to consider as many products as possible online before visiting the store, we will provide a page (digital catalog) showcasing products only available in-store. We are currently expanding this offering, focusing on food products.
•We will create and publish articles that address customer interests, utilizing the customer service skills and discerning eye of Mitsukoshi Isetan staff as article content.

＜Isetan Mitsukoshi App＞ https://cp.mistore.jp/common/service/miapp/main.html


Isetan Mitsukoshi App Screen
•Along with the new site, the app has also been revamped in terms of design and functions, and has been relaunched as the "Isetan Mitsukoshi App"
•Shopping functions have been added and it is now equipped with five menus (Featured Media, Shopping, Services, Coupons, My Page) and includes coupon and service functions exclusive to the app. jp/reservation/top/50
→Ginza Mitsukoshi Reservation: https://app.mistore.jp/reservation/top/51

&bu;Digitized slips

&bu;Product videos (planned for within fiscal 2020)

Isetan Mitsukoshi will revamp its Isetan Mitsukoshi online site and app as a platform for providing the best customer experience, and will continue to expand its digital services through these to enable customers to enjoy shopping in a new era.



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