DANISH DESIGN, which has been producing Scandinavian-designed watches and selling them worldwide for over 30 years, has released a summer collection made exclusively for Japan. The lineup includes seven models in total, including five colorful models featuring soft, nuanced colors and two models from the Ocean & Forest series inspired by the great outdoors of Scandinavia.


Classic


A classic model that has been around since the brand was launched has been specially ordered in an original color scheme. The standard model's design features a monotone color scheme and thick bar indexes, giving it a bold impression, but the special order colorway combines a soft-toned face with small numeral markings and a natural-colored strap, giving it a lighter impression.

Available in five colors that are only available in Japan. The unisex size is also an attractive feature.


■Product number: (from left) IV53Q199, IV54Q199, IV55Q199, IV56Q199, IV57Q199
■Price: 16,000 yen each + tax
■Size: Case diameter 35mm


Ocean & Forest


The Ocean & Forest series was designed with inspiration from the vast natural beauty of Denmark, the country from which the brand is named. Featuring a beautiful forest green and ocean blue dial, this highly practical watch features a three-hand day-date function. Its striking 41mm case diameter adds a touch of style to any wrist. This limited edition watch is available in an initial production run of just 150 pieces.


■Product number: IQ51Q1267, IQ52Q1267
■Price: 17,500 yen each + tax
■Size: Case diameter 41mm


DANISH DESIGN Shop list: https://www.tictac-web.com/shoplist/


DANISH DESIGN
Danish Design was founded with the motto of "providing high-quality Scandinavian design watches at prices everyone can afford." Founded in 1988 by S. Waits, who took over his father's company, the brand was launched with the mission of offering affordable watches that combine outstanding Scandinavian design with high-quality materials, something that had not yet been seen on the market. This pioneering brand has brought the now-common "Scandinavian design" to the world through watches. Each season, new products are designed by a team of Danish designers, and each one is highly original, incorporating trends into the Scandinavian lifestyle. These designs are then produced at one of many partner factories that can deliver optimal performance in terms of both quality and cost, allowing the brand to offer affordable watches that are popular worldwide.



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